Showing titles in International

An industry insider reveals the next generation of marketing - and provides the insight you need to use it to beat the competition. 

A powerful book that shows the step-by-step evolution of a new kind of global technology powerhouse, The Lenovo Way is an indispensable guide for leaders and managers who deal with strategy, innovation, branding, and HR at any kind of company. It also tells the remarkable story of how two women from very different backgrounds rose to become leaders in Lenovo's journey to the top.

Un audioibro para persuadir e influir sobre los demás. Un audiolibro que concentra todas las novedades del neuromarketing. De acuerdo con la neurociencia, el 95% de nuestros pensamientos, emociones y aprendizaje ocurre antes de que seamos conscientes de ello, sin embargo los grandes esfuerzos del marketing se siguen concentrando en los mensajes racionales que apelan al 5%.

Is India ready for superpower status or too far behind China to ever catch up? In his career as one of India's leading journalists and entrepreneurs, Raghav Bahl has often faced this question, and many others, from bewildered visitors.

Economic theories and models shape our everyday lives. They are relied on by politicians when tax rises or cuts are being considered. They inform debates about everything from bonuses for CEOs to minimum wage rates, to the level of job protection enshrined in law. They determine what levels of tobacco or petrol duty are charged and influence government approaches to issues as diverse as obesity and climate change. But are policy makers right to be so slavishly reliant on them? Tom Bergin is sceptical, and he subjects eight of the most prevalent economic mantras to close scrutiny.

 Africa's Business Revolution provides the inside story on business in Africa and its future growth prospects and helps executives understand and seize the opportunities for building profitable, sustainable enterprises.  

With twenty years of experience in frontier markets, including a decade working in Africa, author Jonathan Berman engages with top business leaders on the vast opportunities and challenges of the continent. Success in Africa pushes past the headlines on Africa's growth to answer the questions often asked by companies and investors: Who do I work with there and what drives them? How do I deal with government? What about war, disease, and poverty? What about China? How do I win?

America is in decline, and the rise of the East suggests a bleak future for the world’s only superpower - so goes the conventional wisdom. But what if the traditional measures of national status are no longer as important as they once were? What if America’s well-being was assessed according to entirely different factors? In The Upside of Down, Charles Kenny argues that America’s so-called decline is only relative to the newfound success of other countries.

With in-depth research, interviews, and provocative analysis, Mira Kamdar offers a penetrating view of India and its cultural and economic impact on the United States and the world. From Bollywood to the Indian diaspora to India's effect on global politics, she reports on the people, companies, and places shaping the new India. Kamdar examines the challenges India faces while celebrating India's tremendous vitality and the opportunities this Asian democracy has to shape its own and all of our destinies.

The 20th century witnessed the triumph of democratic capitalism in the industrialized West, with widespread popular support for both free markets and representative elections. Today, that political consensus appears to be breaking down, disrupted by polarization and income inequality, widespread dissatisfaction with democratic institutions, and insurgent populism. Tracing the history of democratic capitalism over the past two centuries, Carles Boix explains how we got here - and where we could be headed.

Do you eat too much sugar? What proportion of your country are immigrants? What does it cost to raise a child? How much tax do the rich pay? Are we more ignorant than we used to be? Take a minute to answer these questions. No matter how educated you are, this audiobook suggests you are likely to be very wrong indeed. Informed by exclusive research across 40 countries, conducted by global polling firm Ipsos, The Perils of Perception investigates why we don't know basic facts about the world around us. 

"This is the memoir America wishes Jim Mattis had written." —The Washington Post An insider's sometimes shocking account of how Defense Secretary James Mattis led the US military through global challenges while serving as a crucial check on the Trump Administration. For nearly two years as...

New York Times bestselling author Ram Charan gives business leaders the guidance they need to succeed in a world in which economic power has shifted. The global tilt is nothing less than an irreversible shift of economic power—jobs, wealth, and market opportunities—from a small part of the...

Экономика – это очень скучно. Куча непонятны заумных слов и формул? Кто вам такое сказал? Экономика это интересно и просто! Вы просто не знаете, с каким соусом ее нужно подавать, на какой стороне пережевывать и долго ли жевать. Все базовые знания о ней и много больше вы получите из книги Хулиномика, а также найдете немало интересных ответов на вопросы по типу: Как появилась биржа, и почему в России она круче? ; Кого облапошила английская королева? ; Как говнюки становятся директорами? ; Что такое акции и что с их прелестью можно делать?

'This book did nothing less than make me re-see the world . . . Original, and very clever' - Sathnam Sanghera, author of Empireland Borders draw one map of the world; money draws another. A journalist’s riveting account exposes a parallel universe exempt from the laws of the land, and how the...

超人気エコノミストによる初めての深堀り対論。「ドル基軸通貨体制」は永遠ではない。今こそ知るべき、国際金融のリアル

Six years after Brexit, it can feel like we're still having the same conversations. This is the explainer we need to move on. And we do need to move on, because in the meantime so much has changed. The economic realities that are making the UK less competitive, less productive and less well-off are ever more obvious - and more and more people are finding out the Brexit they were sold was based on falsehoods and fantasy. So what exactly went wrong with Brexit?

There is growing evidence that Trump has spent decades cultivating ties to corrupt Russians and the post-Soviet state. In Trump/Russia: A Definitive History, Seth Hettena chronicles the many years Trump has spent wooing Russian money and power. From the collapse of his casino empire - which left Trump desperate for cash - and his first contacts with Russian deal makers and financiers, on up to the White House, Hettena reveals the myriad of shady people, convoluted dealings, and strange events that suggest how indebted to Russia our 45th president might be. 

2028年頃に脚光を浴びる次世代メガ・トレンドも紹介！アメリカ優先のトランプ大統領の経済政策は、貿易相手国に大きなプレッシャーを課し、日本や中国の経済を不況に導く。

Mensen gebruiken wereldwijd meer dan 160 verschillende munteenheden, elk met hun eigen monopolie binnen de landsgrenzen. De meeste verliezen echter snel aan waarde en zijn buiten hun eigen gebied nauwelijks bruikbaar. Geboren worden in het 'verkeerde' land kan sparen daardoor onnodig moeilijk maken. In Geldnood kijken we naar de geschiedenis van geld door de bris van technologische vooruitgang. Politiek speelt lokaal en tijdelijk een rol, maar uiteindelijk is het technologie die structurele, wereldwijde veranderingen aanjaagt.