Showing titles in Internet & Social Media

From a New York Times investigative reporter, this “authoritative and devastating account of the impacts of social media” (New York Times Book Review)tracks the high-stakes inside story of how Big Tech’s breakneck race to drive engagement—and profits—at all costs fractured the world...

From the host of MTV's #1 show Catfish comes the definitive guide about how to connect with people authentically in today's increasingly digital world. In Real Life:Love, Lies & Identity in the Digital Age As the host of the wildly popular TV series Catfish which investigates online...

This guide from two successful influencers offers strategies for successful influencing and aligning content creation with your interests and career goals.

A fascinating insider view into Reddit—the wildly popular, often misunderstood website that has changed the culture of the Internet. Reddit hails itself as "the front page of the Internet." It's the third most-visited website in the United States—and yet, millions of Americans have no idea...

Dlaczego ludzie wierzą w to, w co nie powinni wierzyć? Co sprawia, że teoria spiskowa staje się teorią spiskową? Skąd pochodzą mity, kto je rozpowszechnia – i dlaczego? Dlaczego niektórzy ludzie są podatni na oczywiste bzdury, a jakie mechanizmy sprawiają, że wyznawcy teorii spiskowych tak uporczywie tkwią w ich władzy?

Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs - creating communities that shape and steer the perception of brands. Without engagement in these communities, we miss major opportunities to shape our marketing messages. 

In the very near future, smart “technologies and big data” will allow us to make large-scale and sophisticated interventions in politics, culture, and everyday life. Technology will allow us to solve problems in highly original ways and create new incentives to get more people to do the right thing. But how will such “solutionism” affect our society, once deeply political, moral, and irresolvable dilemmas are recast as uncontroversial and easily manageable matters of technological efficiency?

More people than ever are turning to podcasts for on-demand, mobile entertainment and information. Podcasting for Dummies offers a fast and easy way to get the know-how you need to produce and distribute one of your very own. Written by a pair of podcasting pioneers, this book shares insight on the technology behind recording, editing, and sharing podcasts, along with tips and tricks on how to produce a pro-level podcast.

Discover some of the world’s best YouTube marketing techniques to build lasting relationships with your customer base. This audiobook offers proven techniques that will help you create better videos, market them effectively, and gain more satisfied customers!

Conducting yourself online can be challenging. It sometimes seems like the web and social media is tailor-made to cause upset and anger. But, with the right guide, anyone can learn how to be a beacon of civility and politeness online. In Digital Etiquette for Dummies, a team of online communication experts share their combined insights into improving your presence on social media, writing emails that exude positivity and clarity, behaving correctly in virtual meetings, and much more. 

Unlock countless content ideas. Sell your products and services with ease. Get your content to work harder for you. Does any of this sound like you? The One Hour Content Plan will help you generate countless ideas. To be exact, a full year’s worth of traffic building and sales boosting content ideas in 60 minutes or less.

Brought to you by Penguin. Since 2005, YouTube has exploded, giving a platform to unique and valuable voices, but also to propaganda, misinformation and illicit videos. The algorithm which determines whether a channel lives or dies - how or when videos are seen, and how much creators earn...

An incisive observer, writer, and participant in today's social movements, Zeynep Tufekci explains in this accessible and compelling book the nuanced trajectories of modern protests - how they form, how they operate differently from past protests, and why they have difficulty persisting in their long-term quests for change.

With roughly 95,000 blogs launched worldwide every 24 hours, making a fledgling site stand out isn't easy. This authoritative audiobook gives creative hopefuls a leg up. Joy Cho, of the award-winning Oh Joy!, offers expert advice on starting and growing a blog, from design and finance to overcoming blogger's block, attracting readers, and more. With a foreword from Grace Bonney of Design*Sponge plus expert interviews, this book will fine-tune what the next generation of bloggers shares with the world.

A lively, thought-provoking memoir about how one woman "gamed" online dating sites like JDate, OKCupid and eHarmony – and met her eventual husband. After yet another online dating disaster, Amy Webb was about to cancel her JDate membership when an epiphany struck: It wasn’t that her...

Two defense experts explore the collision of war, politics, and social media, where the most important battles are now only a click away. Through the weaponization of social media, the Internet is changing war and politics, just as war and politics are changing the Internet. Terrorists livestream their attacks, “Twitter wars” produce real world casualties, and viral misinformation alters not just the result of battles, but the very fate of nations. The result is that war, tech, and politics have blurred into a new kind of battlespace that plays out on our smartphones.

There are no magic wands, hidden tricks, or secret handshakes that can bring you immediate success in the blogging world, but with the help of this audio book, you can get there. Written by two leading authorities on creating and monetizing blogs, ProBlogger carefully lays out the steps you need to follow to create a revenue-generating blog. From choosing a topic and publishing your first post to promoting your site using social media and receiving your first check, you’ll find out what really works.

Technology can be a powerful tool for learning, for solving humanity's toughest problems, and for bringing us closer together. How can we raise healthy kids who know how to take advantage of the good technology can bring to their lives, while avoiding the bad? It's time to start a new conversation. Digital for Good offers a refreshingly positive framework for preparing kids to be successful in a digital world - one that shifts the focus away from what kids shouldn't do and instead encourages them to use technology proactively and productively. 

Chosen by the Independent as one of the 10 best business books written by women 'Vicki is one inspirational mumboss, who shares her secrets to juggling a thriving business with raising a family in this entertaining and empowering read!' Una Healy 'Ideal for going back to work without losing your...

More than one-fifth of children want to become influencers, and it's easy to understand why. What if you could escape economic uncertainty by winning the internet's attention? What if you could turn the adoration of your social media followers into a lucrative livelihood? But as Symeon Brown explores in this searing exposé, the reality is much murkier. From IRL streamers in LA to Brazilian butt lifts, from sex workers on OnlyFans to fraudulent cryptocurrency schemes, these are the incredible stories that lurk behind the filtered selfies and gleaming smiles.