Showing titles in Internet & Social Media

LinkedIn is the world's largest professional online network, with over 120 million users in over two hundred countries. The Power in a Link shows you how to employ this remarkable yet misunderstood resource to execute networking strategies and processes for your business, secure deals, and use (not abuse) your existing relationships. Author David Goweln delivers the understanding necessary to map networks, stimulate word of mouth, and leverage unparalleled business intelligence to close deals.

From comedian and writer ( Parks and Recreation, Eastbound & Down) Harris Wittels comes a hysterical breakdown of boasts, brags, and self-adulation disguised as humble comments and complaints - based on his popular @humblebrag Twitter feed. >Something immediately annoyed Harris Wittels about Twitter. All of a sudden it was acceptable to brag, so long as those brags were ever-so-thinly disguised as transparent humility....

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts?

You've heard the stories about the dark side of the internet—hackers, #gamergate, anonymous mobs attacking an unlucky victim, and revenge porn—but they remain just that: Stories. Surely these things would never happen to you. Zoe Quinn used to feel the same way. She is a video game developer whose ex-boyfriend published a crazed blog post cobbled together from private information, half-truths, and outright fictions, along with a rallying cry to the online hordes to go after her. They answered in the form of a so-called movement known as #gamergate.

Recent years have seen a revival of the heated culture wars of the 1990s, but this time its battleground is the Internet. On one side the alt-right ranges from the once obscure neo-reactionary and white separatist movements, to geeky subcultures like 4chan, to more mainstream manifestations such as the Trump-supporting gay libertarian Milo Yiannopolous. On the other side, struggle sessions and virtue signaling lurk behind a therapeutic language of trigger warnings and safe spaces. The feminist side of the online culture wars has its equally geeky subcultures.

Whether it's Kim Kardashian uploading picture after picture to Instagram or your roommate posting a mid-vacation shot to Facebook, selfies receive mixed reactions. But are selfies more than, as many critics lament, a symptom of a self-absorbed generation? Digital native Alicia Eler's The Selfie Generation is the first book to delve fully into this ubiquitous and much-maligned part of social media, including why people take them in the first place and the ways they can change how we see ourselves.

In today's digitally driven world, disaster is only a click away. A rogue tweet can bring down a business; an army of trolls can run a celebrity off-line; and virtual harassment might cause real psychological damage. Shame Nation is the first book to both explore the fascinating phenomenon of online shaming and offer practical guidance and inspiring advice on how to prevent and protect against cyber blunders and faceless bullies. Author and acclaimed Internet safety expert Sue Scheff unveils all sides of an issue that is only becoming more relevant day.

Una guida completa, aggiornata e pratica per creare i contenuti più efficaci per i tuoi video online e guadagnare grazie a YouTube. Se sei consapevole che i video online possono rappresentare un'opportunità per il tuo business, ma non hai ancora capito come, questo è il libro per te! Lo scopo di questo audiobook, infatti, è mostrarti i modi in cui si può fare business con i video online e come e quanto puoi guadagnare grazie a essi.

Questo libro è per te che vuoi TROVARE CLIENTI e FARE BUSINESS tramite Facebook. È stato ideato da un imprenditore e scritto da un esperto di web marketing: il giusto mix tra pragmatismo e tecnica, dunque. Come chiarisce subito l'autore nella premessa, non ci interessa la "fuffa" ma solo la sostanza. Quindi qui si va direttamente al sodo ma in modo assolutamente fresco, facile da fruire e mettere in pratica. Dimentica i prolissi e fumosi libri della concorrenza, da mal di testa dopo la terza pagina! Questa è una guida OPERATIVA E RISOLUTIVA ed è un concentrato di "chicche".

"GuíaBurros: Linkedin". Todo lo que necesitas saber para sacarle partido a esta red social profesional, desde por qué necesito linkedin, pasando por cómo hacer un perfil profesional, hasta convertirte en un referente en tu sector.

Dieses Hörbuch ist eine humorvolle, leicht melancholische Reise in die Vergangenheit kurz vor dem Siegeszug des Internets: Wie haben wir damals nur den Alltag bewältigt? Wie kamen wir ohne Navi von A nach B? Wie pflegten wir Freundschaften ohne Facebook? Wie überlebten wir ohne Dr. Google?

È la prima volta che i cambiamenti della società sfuggono completamente al controllo della politica. L'innovazione si sviluppa lontano dai Parlamenti, i nuovi protagonisti sono troppo potenti e globali per essere affrontati da piccoli Stati. Uber liberalizza il trasporto pubblico, Spotify regala musica invece di venderla, AirBnB vanifica i tentativi degli albergatori di fare cartello, Facebook e Google iniziano a comportarsi come Stati del web, gli utenti sono i loro cittadini. Oggi gli utili si fanno conquistando miliardi di consumatori a cui migliorare la vita.

In "La società della performance", Maura Gancitano e Andrea Colamedici proseguono la linea tracciata da Guy Debord con "La società dello spettacolo" e da Byung-Chul Han con "Psicopolitica", rivelando come la condizione dell'uomo contemporaneo sia strutturata per sostituire al mondo l'imitazione del mondo, all'espressione di sé l'esibizione di sé, alla narrazione lo storytelling, alla ricerca del senso della vita la ricerca di un livello sempre maggiore di benessere e visibilità.

C'è chi li ama alla follia e ne fa un uso smodato. Chi li detesta e pensa siano la causa di tutti i mali della società. Chi non ammetterà mai di esserne dipendente, chi ci bazzica ma non si espone, chi ci si diverte senza subirli. Che li si ami o si odi, è passato il tempo in cui si credeva che i social media fossero una moda passeggera: quindici anni fa, quando Facebook muoveva i primi passi, e i vari Snapchat, Instagram, Musically erano ancora da venire, senza saperlo stavamo assistendo a una svolta irreversibile nel nostro modo di comunicare.

Das Hörbuch, von dem Facebook nicht will, dass Sie es hören! NSA-Skandal, Wahlmanipulationen, Cambridge Analytica, Trump... Das ist nur die Spitze des Eisbergs! Die renommierten New York Times-Reporterinnen Sheera Frenkel und Cecilia Kang gewähren einen bisher einzigartigen Einblick in den mächtigsten und undurchschaubarsten Konzern der Welt. Ausgehend von ihrer langjährigen investigativen Recherche, in der sie über Hunderte von Interviews führten, zeigen uns die Autorinnen ein Facebook, das wir so bislang nicht kannten.

Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet.

Showing professionals and their marketers how to accomplish familiar marketing tactics in newer, ways, Social Media for Professionals and Their Firms takes you step by step in putting social media to work for your professional practice. Whether you want to build your own on-line reputation, or are ready to explore new media for corporate marketing and communications, this book is the definitive guide for your strategic approach. 

 In the pattern of her popular 40-Day Sugar Fast, Wendy Speake offers you The 40-Day Social Media Fast. This "screen sabbatical" is designed to help you become fully conscious of your dependence on social media so you can purposefully unplug from screens and plug into real life with the help of a very real God. Take a break from everyone and everything you follow online. Disconnect in order to reconnect with the only one who said "follow me." 

Our media environment is in crisis. Polarization is rampant. Polluted information floods social media. Even our best efforts to help clean up can backfire, sending toxins roaring across the landscape. In You Are Here, Whitney Phillips and Ryan Milner offer strategies for navigating increasingly treacherous information flows. Using ecological metaphors, they emphasize how our individual me is entwined within a much larger we, and how everyone fits within an ever-shifting network map. 

Go Mobile is packed with tools, tips, and techniques that will help listeners set up, launch, run, and measure mobile media campaigns. This book will help listeners understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile Web sites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign.