Showing titles in History & Culture

Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution.

A pioneering neuroscientist shows how the long-sought merger of brains with machines is about to become a paradigm-shifting reality. Imagine living in a world where people use their computers, drive their cars, and communicate with one another simply by thinking. In this stunning and inspiring...

Worm: The First Digital World War tells the story of the Conficker worm, a potentially devastating piece of malware that has baffled experts and infected more than twelve million computers worldwide. When Conficker was unleashed in November 2008, cybersecurity experts did not know what to make of it. Exploiting security flaws in Microsoft Windows, it grew at an astonishingly rapid rate, infecting millions of computers around the world within weeks.

In a race against time, the Apollo program challenged our scientific capabilities and redefined the boundaries of humanity. To celebrate NASA’s 60 years of exploration, Seeker went back in time to relive each Apollo mission. Listen along as Seeker dives into the whole story from its WWII origins to its present day possibilities available for the first time in audio.

To succeed in this world, you need to change your perspective on competition, growth, and leadership. Strategy expert Ron Adner offers a new way of thinking, illustrating breakthrough ideas with compelling cases.

The dramatic, untold story of the brilliant team whose feats of innovation and engineering created the world’s first digital electronic computer—decrypting the Nazis’ toughest code, helping bring an end to WWII, and ushering in the information age. Winner, Institute of Electrical and...

Former physicist Andrew Maynard threads together his love of science-fiction movies with his expertise on emerging technologies to engage, entertain, and make you think about the relationship between technology and society. Through the imagination and creativity of science-fiction movies, Maynard introduces listeners to the profound capabilities presented by new and emerging technologies, and the complex personal and societal challenges they present. 

The US Army entered World War II unprepared. Lacking Germany's blitzkrieg approach of coordinated armor and air power, the army was organized to fight two wars: one on the ground and one in the air. Previous commentators have blamed Congressional funding and public apathy for the army's unprepared state. David E. Johnson believes instead that the principal causes were internal: army culture and bureaucracy, and their combined impact on the development of weapons and doctrine.

People of the Screen traces the history of Bible software development, showing the unique and powerful role evangelical entrepreneurs and coders have played in shaping its functionality and how their choices in turn shape the reading habits of millions of people around the world.

When businesses try to "do AI", they place an abstract solution before problems and customers without fully considering whether it is wise, whether the hype is true, or how AI will impact their organization in the long term. Often absent is sound reasoning for why they should go down this path in the first place. Doing AI explores AI for what it actually is - and what it is not - and the problems it can truly solve. 

Throughout the 1960s and 1970s, a diverse group of teachers and students working together on academic computing systems conducted many of the activities we now recognize as personal and social computing. Joy Rankin draws on detailed records to explore how users exchanged messages, programmed music and poems, fostered communities, and developed computer games like The Oregon Trail. These unsung pioneers helped shape our digital world, just as much as the inventors, garage hobbyists, and eccentric billionaires of Palo Alto.

Digital Darwinism takes a closer look at disruptive thinking to inspire those who want to be the best at digital transformation. Change across business is accelerating, but the lifespan of companies is decreasing as leaders face a growing abundance of decisions to make, data to process and technology that threatens even the most established business models. These forces could destroy your company or, with the right strategy in place, help you transform it into a market leader.

Longlisted for the FT & McKinsey Business Book of the Year 2017 Tech experts Vivek Wadhwa and Alex Salkever describe dozens of astonishing technological advances in this fascinating and thought-provoking book, which asks what kind of future lies ahead - Star Trek or Mad Max.Breakthroughs such as...

We live in an age of connection, one that is accelerated by the Internet. This increasingly ubiquitous, immensely powerful technology often leads us to assume that as the number of people online grows, it inevitably leads to a smaller, more cosmopolitan world. We’ll understand more, we think. We’ll know more. We’ll engage more and share more with people from other cultures. In reality, it is easier to ship bottles of water from Fiji to Atlanta than it is to get news from Tokyo to New York.

Endless terror. Refugee waves. An unfixable global economy. Surprising election results. New billion-dollar fortunes. Miracle medical advances. What if they were all connected? What if you could understand why? The Seventh Sense is the story of what all of today's successful figures see and feel...

More people know who Khloe Kardashian is than who Rene Descartes was. Most can't find Delaware on a map, correctly spell the word occurrence, or name the largest ocean on the planet. But how important is it to fill our heads with facts? A few keystrokes can summon almost any information in seconds. Why should we bother learning facts at all? Best-selling author William Poundstone confronts that timely question in Head in the Cloud.

Based on the author’s experience in the world of inventing and promotion, Hardcore Inventing offers the kind of advice you can only learn from experience: how to developing an idea into an invention, how to build a prototype for show, how to safeguard intellectual property, how to market both strategically and in “guerilla" mode, how find investors, and much more. And all of that is based on his IP 3 Tacitical Method which breaks everything down to Invent, Protect, Promote, and Profit.

Innovation is the subject of countless books and courses, but there's very little out there about how you actually innovate. Innovation and entrepreneurship are not one and the same, although aspiring innovators often think of them that way. They are told to get an idea and a team and to build a show-and-tell for potential investors. In Innovating, Luis Perez-Breva describes another approach.

The cell phone changed the world. It revolutionized how people communicate, freed them to get in touch with one another at any time, in any place, without the constraints of the wired network. The cell phone led to the creation and growth of new industries. Yet the true story of its creation has not been told. This book tells that story. It centers on a battle for control of how people communicate, involving government regulators, lobbyists, police, technology breakthroughs, failures, quartz, and a horse. At the center of that story was Martin Cooper.

This audiobook explains why AI is unique, what legal and ethical problems it could cause, and how we can address them. It argues that AI is unlike any other previous technology, owing to its ability to take decisions independently and unpredictably. This gives rise to three issues: responsibility - who is liable if AI causes harm; rights - the disputed moral and pragmatic grounds for granting AI legal personality; and the ethics surrounding the decision-making of AI.