Showing titles in Entrepreneurship

Discover the books that have already enriched millions. This unabridged guide to the literature of prosperity and motivation surveys 50 of the all-time classics, giving you their key ideas, insights, and applications, everything you need to know to start benefiting from these legendary works.

Tom Peters, the international best-selling author of In Search of Excellence, which has sold over one million copies, concludes his 15 definitive rules on professional excellence and why, today, they are more important than ever. The Excellence Dividend is a critical new book from one of today's leading visionaries in business. This year's winner of the Thinkers 50 Lifetime Achievement Award and the CEO Reads Lifetime Contribution to the Business Book Industry Award, Tom Peters is one of the world's most revered management gurus and global business thinkers.

Johnson provides an eminently practical framework for understanding how a business model actually works. Identifying its four fundamental building blocks, he lays out a structured and repeatable process for reinventing an existing business model or creating a new one and then incubating and scaling it into a profitable and thriving enterprise. In a new chapter on digital transformation, he shows how serial transformers like Amazon leverage business model innovation so successfully. 

Wise, practical, and profitable letters to entrepreneurs, leaders, managers, and business owners in every field—from a leading executive, investor, and business founder. More than 600,000 new businesses are launched each year. How can a start-up find the funding it needs to survive? When, if...

**New York Times, Wall Street Journal, and USAToday Bestseller for May 2022** Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship...

If you’re an aspiring entrepreneur, you’ve come to the right place. In Million Dollar Launch, bestselling author and superstar consultant Alan Weiss shows you how to get your business up and running—fast! Step by step, Weiss reveals how to create a revenue-producing practice quickly and successfully—while funds last and while support systems remain passionate. This is an indispensable guide to those critical first 90 days.

Product development is a team sport, but most companies don't practice it that way. Designers and engineers should be connecting with marketing, sales, customer support, suppliers, and, most importantly, customers. The Art of Product Design explains the rise of "Open Engineering", a way of breaking down barriers and taking advantage of web-based communities, knowledge, and tools to accelerate the design and manufacturing processes. It explains how to establish open flows of information inside and outside an organization.

Twenty-one years after its incorporation and 16 years after its stock peak, Yahoo sold for 96% less than its value on January 3, 2000, when it had closed at an all-time high of $118.75 per share, resulting in a market capitalization of $120 billion. Wall Street valued Yahoo!, at that time in business less than six years, higher than it did Disney, News Corporation, and Comcast combined. Yahoo!'s story is one of missed strategies, failed opportunities, and poor execution. 

We've combed through ideas, insights, and best practices from the past year of Harvard Business Review to help you get up to speed fast on the freshest, most relevant thinking driving business today. With authors from Clayton Christensen to Roger Martin and company examples from Netflix to Unilever, this volume brings the most current and important management conversations to your fingertips.

Filled with common sense and practical, actionable, advice, Nick Huber’s book reveals that you don’t have to be a genius with a world-changing idea to build a business empire and become a multi-millionaire. Business media, television and movies, and top college courses all tell entrepreneurs...

Read by the authors. “The rarest of business books, one that provides genuinely actionable counsel delivered without empty cliches.” – KIRKUS How many world-changing startups will fail because the founders and investors never figure out how to work together? Founder Elizabeth Zalman and...

A rare handful of leaders, artists, scientists, and entrepreneurs seem to have Teflon in their heads. They think and act with genuine independence, offering up ideas and insights direct from the subtle workings of their own minds. No matter how far that might take them from their social or political group. We sometimes call these people geniuses, as if they're another breed. But genius doesn't have to belong to just a few people—it can be cultivated.

The groundbreaking and premier work on nonprofit organizations, now in the Drucker Signature Series and featuring a new preface by the author The nonprofit sector of our society is growing rapidly, creating a major need for guidelines and expert advice on how to manage these organizations...

'We don't have budgets to hire a chief marketing officer'. 'While I understand marketing, this digital marketing is not my cup of tea.' 'How do I know that the digital marketing agency I have hired is not taking me for a ride.' How many times have you heard these statements from start-up...

 The Human Element is for anyone who wants to introduce a new idea or innovation into the world. Most marketers, innovators, executives, and activists operate on a deep assumption. It is the belief that the best way to convince people to embrace a new idea is to heighten the appeal of the idea itself. 

The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed. We are amid an unprecedented digital transformation and tapping into this...

Brought to you by Penguin. At Amazon, 'Day One' is code for inventing like a startup with little regard for legacy. Day Two is, in Jeff Bezos's own words, is 'stasis, followed by irrelevance, followed by excruciating, painful decline, followed by death.' Most companies today are set up for Day...

Simply broadcasting a message to millions by social media accomplishes little for most businesses. Dan S. Kennedy and Kim Walsh Phillips are here to tell it like it is: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Kennedy and Walsh Phillips teach you the customer-getting, sales-boosting direct-response strategies you must employ with every social media campaign so you can stop accepting non-monetizable "likes" and "shares" as a return on your time.  

When a career-ending injury left elite athlete and professional football player Lewis Howes out of work and living on his sister's couch, he decided he needed to make a change for the better. He started by reaching out to people he admired, searching for mentors, and applying his past coaches' advice from sports to life off the field. Lewis did more than bounce back: He built a multimillion-dollar online business and is now a sought-after business coach, speaker, and podcast host.

Over the past twenty years, as he first worked as an early employee at Salesforce and later cofounded Okta, a publicly traded software company now valued at over $40 billion, Frederic Kerrest met hundreds of business leaders and investors in Silicon Valley and beyond. In Zero to IPO, he's collected a trove of nitty-gritty tips for each stage of a company's growth and assembled them into a clear blueprint for how to build a business.