Showing titles in Small Business

This book is the flip to How to Be Happy; a book which offers a reassuring and empowering guide to finding positivity and inner strength, it helps individuals to understand that it is not what happens to them, it is the way that they react and respond. Happiness guru Liggy Webb is here to help us all find positivity and inner strength to cope with stressful situations.  

Beyond the Pale chronicles Ken Grossman's journey from hobbyist homebrewer to owner of Sierra Nevada Brewing Co., one of the most successful craft breweries in the United States. From youthful adventures to pioneering craft brewer, Ken Grossman shares the trials and tribulations of building a brewery that produces more than 800,000 barrels of beer a year while maintaining its commitment to using the finest ingredients available.  

Starting with nothing more than a home-brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America's best and fastest-growing craft breweries. In this newly updated second edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to operate and grow a successful business.  

Can you be a leader that people will follow? The most successful leaders and influencers are not only committed to making the world a better place, but they have the character and integrity to lead others to do the same. People Follow People is a practical guide for embracing your true character and values to create an authentic, long-lasting connection with your audience, colleagues, and customers. Best-selling author and international speaker Sam Cawthorn reveals the 12 characteristics you need to become an outstanding leader who attracts a loyal following, attains longevity to achieve objectives, and leaves a revered legacy.  

Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolized capitalism's villainous effects on our nation's most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who believed they found an economic answer to the problem of racial inequality.

On average, one out of three new businesses fail in the first year. This book is here to help you grow a successful business and to enjoy every minute of it. In this book, Nicole Bayliss guides you to create your Spiritual Business Plan, and shares with you the essential elements.

As digital technologies and consumer expectations continue to disrupt almost every industry sector, companies are placing greater emphasis on developing and implementing transformation programs. Changing the Game offers the practical knowledge required to create a dramatic step-change in company performance.  

Cybersecurity as a whole can be overwhelming for startup founders. Start-Up Secure breaks down the essentials so you can determine what is right for your start-up and your customers. You'll learn techniques, tools, and strategies that will ensure data security for yourself, your customers, your funders, and your employees. Pick and choose the suggestions that make the most sense for your situation-based on the solid information in this book. 

The American dream continues to resonate with immigrants from around the world. Millions of people hope to come to the United States to build a better life for themselves and their families, often by creating and growing new ventures and companies. While not everyone succeeds, many do. Mei Xu is one of those successes. In Burn, entrepreneur and international business­woman Mei Xu tells her story of ingenuity, determination, and luck.

Whether you're a master storyteller, skilled interviewer, branding genius, or have become passionate about making podcasts, now is the time to go from hobby to full-time business owner. And with million of listeners ready to discover your unique offerings, it only makes sense to join the wildly popular podcast community. Our experts have teamed up with successful podcasters to provide you with Start Your Own Podcast Business, an easy-to-understand, comprehensive blueprint that takes you through setting up, recording, branding, marketing, and managing your podcast business. 

The exact qualities that bring an individual to found a start-up company (their brilliance and expertise) are what prevent them from achieving the success they are looking for - this is the paradox that is entrepreneurship. What starts out as freedom and financial independence turns into grueling hours and added stress and bills. But successful five-time entrepreneur Curtis Morley is here to help. He shares that every entrepreneur is typically doing the same 15 things wrong or just not doing them at all - regardless of industry or business type.  

Foodies the world over have awakened to the mouthwatering potential of the food truck, inspiring national food truck competitions and even a show on the Food Network. The relatively low cost of entry, combined with free and low-cost ways to market them through social media, make the food truck business an ideal entry point for budding entrepreneurs. The Food Truck Handbook offers step-by-step advice on achieving your mobile food mogul dreams.

Everyone claims to value creativity, and businesses are clamoring for disruptive thinking and innovation. Yet we often feel creatively stifled at work, because business processes seem to leave no room for real originality. In Everyday Creative, culture and creative leadership expert Mykel Dixon reveals what's holding us back from our full creative potential and explains how we can reclaim our original, vibrant selves.

 Small Business, Big Vision provides inspiration and practical advice on everything from creating a one-page business plan to setting up an advisory board and also delivers a call to social entrepreneurship and sustainable business practices.  

With more and more professionals looking for alternatives to traditional corporate employment, Become a Franchise Owner! informs would-be franchise owners of the joys and perils of purchasing a franchise. Authored by a trusted, feisty, tell-it-how-it-is independent franchise industry insider, this book offers straightforward, step-by-step tips and advice on how to properly (and carefully) research and select a franchise business.

It's a time of historic opportunity. Learn what it takes to create the life of your dreams by starting your own business from your kitchen table, without compromising your job as a great mom. Find the money you need to start your business, then master the cutting-edge tools of social media to take it to the next level. With the American economy on the ropes, a New Economy is being created, and this time moms are in charge, controlling $8.5 trillion annually in consumer spending in a consumer economy that is in crisis.

At the heart of this comprehensive resource is a practical approach to innovation based on specific timetables, compensation structures, and financial investments. Respected thought leaders in lean startup methodologies, the authors cover successful enterprise development, development innovation labs, corporate venture arms, and acquisition and integration of startups.

Practical and proven masterclasses for simple and effective small business marketing. This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results.

With this book, you'll learn to tell the eight essential stories guaranteed to engage, influence, and inspire your customers, colleagues and clients. Recognize the amazing stories waiting to be uncovered; stories that will boost your business and build your profile. Master the powerful art of storytelling to connect with people authentically, make the sale and seal the deal, then broadcast your stories using both traditional platforms and the most powerful social media tools. Power Stories is your essential guide to harnessing the awesome power of a well-told story.

Do you lack confidence or self-belief? Join the club. Millions of otherwise smart people lack the confidence to achieve their full potential - at work, in their careers and even in their personal pursuits. Yet confidence isn't something that can be conjured from motivational exercises or via quick-fix techniques. Confidence is something you must build for yourself. It takes planning and action, deciding where you want to gain confidence and how it must be won. It will require courage, optimism, and resilience.