Showing titles in Business Communication

Wall Street Journal and BusinessWeek best-selling author and leader of one of America's top sales training companies, Todd Duncan reveals the 10 most deadly mistakes salespeople make, and offers insight on how to avoid them. Duncan addresses the catastrophic mistakes that are commonly made, such as selling your product before knowing your customer or making unplanned calls on unknown customers, with clarity and directness.

Knowing how to influence others is crucial to your success. It’s found in the simplest interactions with your customers, suppliers, partners, bosses, subordinates, and colleagues, as well as your friends and loved ones. The act of influencing is such a part of your daily life that you may not even realize when you (or others) are doing it. But to use influence effectively - to inspire and convince others to follow your lead, share your point of view, or buy your products and services - requires adaptability, perceptiveness, and some insight....

Leveraging. Strategizing. Opening the kimono. Unlocking human capital. Trying to nail that BHAG. All on a go-forward basis. These are only a few examples of the jargon-ridden language that is too often the mainstay of business communication. Jargon frustrates, confuses, and generally alienates listeners. Yet it's also everywhere, and using it can often seem like a mandatory requirement for anyone who wants to establish credibility in a professional workplace. To be an effective leader, you must be brave enough to be the first to drop jargon.

Your brand is the stories people share about you when you're not in the room, and it's these brand stories that determine if people buy from you, employ you, work for you, or invest in you. When the stakes are that high, wouldn't you want to take control of it? In Magnetic Stories, business storytelling expert Gabrielle Dolan reveals how you, too, can create and share stories that stick.

Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change. Whether you hope to make a sale or improve a relationship, Jolles’ wise advice will help you ensure that changing someone’s mind is never an act of coercion but rather one of caring and compassion.

There are days in every working parent's life when it feels like you're screaming into the wind. The days when you have to ask your childless boss if you can leave work early - again - for a kid issue. The days your kid tearfully asks why you have to get on an airplane for work when you just got home. But we can have fewer days like that and more productive conversations. We can listen and be heard. In Communicate Better with Everyone, experts provide answers to the challenges you face as a working parent.

Analogies are far more complex than their SAT stereotype and lie at the very core of human cognition and creativity. Once we become aware of this, we start seeing them everywhere - in ads, apps, political debates, legal arguments, logos, and euphemisms, to name just a few. At their very best, analogies inspire new ways of thinking, enable invention, and motivate people to action. Unfortunately, not every analogy that rings true is true. That's why, at their worst, analogies can deceive, manipulate, or mislead us into disaster.

Based on Donald Miller’s bestselling book?Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Most business owners are blindly guessing at their social media strategy...

Don't miss the boat! Carry more clout! Come out on top! Jump-start your career with Speak Better Business English. Wouldn't it be fun to blow your competitors out of the water? You can...with your new secret weapon: better business English. Americans don't speak the kind of English you'll find in textbooks or hear in most classrooms. They speak business lingo - an arsenal of expressions and idioms that cover marketing, finance, accounting, HR issues, strategy, and other business topics.

These days more and more employers are using “competency-based” job interview questions to try to ensure that new hires’ experience and abilities match the demands of the positions they’re filling. Designed to elicit real-life career events demonstrating your knowledge, judgment, and skills, this new breed of interview question can trip up even the savviest job seekers. And in this extremely tough job market, there are no second chances.

Success in life is more than having goals and skills. You need connections. And to get connections, you need to reach out - fearlessly, strategically, and every day of the work week. For many, this is a daunting and confusing task. Reach Out shows listeners how to use social media and simple digital tools to begin building and expanding the number of people they know. Author Molly Beck explains how to: establish and strengthen your digital presence; develop career goals that reaching out can help you obtain; and much more!

Every day, random encounters really can change lives, when you make them happen the right way and leverage the connection at the other end. Talk to Strangers explains how to stand out and tap the potential of others by taking notice of who is standing alongside you on the bank line, the latte pickup point, or the ticket counter at the airport.

In this widely anticipated and deeply researched book, Dr. Donohue, a victim of workplace stress herself, lays out a seven-step solution to give you the tools you need to make communication a cure for workplace stress, not a cause - even (especially) when you're working with a generationally diverse team.  

Globally recognized expert on learning and leadership, Jeff Wetzler offers a hands-on, surprisingly effective way to find out what others really think, know, and feel, leading to smarter decisions, more creative solutions, and deeper relationships. "Invaluable ... required reading." —Kim Scott...

«Пиши, сокращай 2025»—аудиокнига о создании текста для всех, кто пишет по работе. Неважно, работает ли человек профессиональным автором или текст—его дополнительная задача. Сотрудникам предприятий советы из книги помогут четко доносить пользу своих продуктов до потенциальных клиентов, договариваться с коллегами, руководителями, знакомыми. Журналистам—создавать интересные статьи и публикации в соцсетях. Авторы на примерах рассказывают, в каком порядке подавать информацию, без каких слов текст станет более ясным, как убедить читателя дочитать до конца и всегда ли это нужно.

You’ve landed your first serious job. Now what? Whether you’ve earned a certification, finished your undergraduate degree, or completed your master’s program, your biggest competitive advantage when it comes to your new career is common sense. While most schools don’t teach their...

発達障害の人にとって最大の悩み「コミュニケーションがうまくとれない」が解決できる! 大人になってから発達障害の症状に悩む人が増加しています。 ここ10年で「発達障害」の知名度が飛躍的に上がったことで、「もしかして自分も…」と成人になってから気づく人が増えたのが最大の要因と思われます。

Al adoptar una mentalidad que prioriza a los demás—transformando cada "¡Aquí estoy!" en un sincero "¡Ah, ahí estás!"—puedes iluminar cualquier habitación y crear conexiones profundas y significativas. El líder carismático revela la hoja de ruta de John Maxwell para un liderazgo más...

In a world where AI-generated content floods every platform, authentic human connection has never been more valuable. Story Intelligence shows you how to bridge the gap between artificial intelligence and powerful human stories. Award-winning communications strategist Gabrielle Dolan shares a...

Leer hoe je welzijn en geluk voor velen creëert, organisaties toekomstbestendig maakt en betekenisvol ontwikkelt met deze gids, gebaseerd op ervaringen en gericht op maatschappelijke impact.