Showing titles in Consumer Behaviour & Market Research

Why do we do the things we do? The classical view of economics is that we are rational individuals, making decisions with the intention of maximizing our preferences. Behaviorists, on the other hand, see us as relying on mental shortcuts and conforming to preexisting biases. Richard Robb argues that neither explanation accounts for those things that we do for their own sake, and without understanding these sorts of actions, our picture of decision‑making is at best incomplete.

What’s the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nationnation’s #1 car rental company, Enterprise Rent-A-Car. Drawing upon the secrets time-tested strategies that have propelledhelped Enterprise grow from a...

In The Unintended Consequences of Technology: Solutions, Breakthroughs and the Restart We Need, accomplished tech entrepreneur Chris Ategeka delivers an insightful and eye-opening exploration of the challenges and the opportunities at the intersection of technology, society, and our planet.  

A leading business journalist takes us inside a business revolution: the upstart brands taking on the empires that long dominated the trillion-dollar consumer economy. Dollar Shave Club and its hilarious marketing. Casper mattresses popping out of a box. Third Love’s lingerie designed...

Customers will pay for convenience. And they'll choose to do more business over time with the people and companies that make their lives more convenient. This audiobook shows you how to leverage convenience as a powerful way to differentiate yourself from your competition. You'll learn six compelling strategies, supported by numerous examples and case studies, that will fuel your plan to create a focus on convenience for your customers.

Women drive 80 percent of consumer spending. The most powerful determining factor for how we see the world is gender. In today's business market, women hold buying power of $4.4 trillion in the United States alone. Mastering the skills to tap into the world's largest buying segment will give you the competitive advantage you need. In this audiobook, Dawn Jones shares seven techniques for bridging the gap and capturing more business.

Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one.  

Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.

Over the last four decades, debt, bankruptcy, and home foreclosures have risen to epidemic levels, and the personal savings rate has sunk dangerously low. Why, in the richest nation on Earth, can't Americans hold on to their money? First published in 2008, Stuart Vyse's Going Broke described the epidemic of personal debt that existed in the years leading up to the Great Recession and anticipated the home mortgage crisis that started it. Ten years later, this fully updated new edition tackles the post-recession era of economic recovery. 

Trend forecaster James Wallman reveals the world's growing sense of stuffocation – and how we can move away from it. We have more stuff than we could ever need - clothes we don't wear, kit we don't use, and toys we don't play with. But having everything we thought we wanted isn't making us happier. It's bad for the planet. It's cluttering up our homes. It's making us feel 'stuffocated' and stressed - and it might even be killing us.

Columbia Business School professor Sandra Matz reveals in fascinating detail how big data offers insights into the most intimate aspects of our psyches and how these insights empower an external influence over the choices we make. This can be creepy, manipulative, and downright harmful, with scandals like that of British consulting firm Cambridge Analytica being merely the tip of the iceberg. Yet big data also holds enormous potential to help us live healthier, happier lives.

Are you making it difficult for your potential customers to buy from you? Today's buyers are overloaded - overwhelmed by too much information and suffering from decision fatigue. Across industries, customers are delaying purchasing decisions or even choosing to stick with the status quo so they can avoid the dreaded "sales process". In response, many sales professionals are overcompensating with behaviors that are either too accommodating or that create high pressure - and alienating potential buyers in the process. 

This is the story of publishing as you've never heard it before, told by one of the most provocative and informed voices building its future. It's the tale of prophets and storytellers, of entrepreneurs and shop-owners, of those who fashioned the world of book publishing as we know it.

In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

One of Michiko Kakutani's (New York Times) top ten books of 2016 A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film...

Scientific research has found that your ability to resist the damaging effects of stress - your hardiness - can reduce stress-related illness and strengthen your ability to thrive under pressure. Hardiness, written by respected clinical and research psychologists, will help develop your psychological hardiness which, in turn, enables you to enjoy more of life's rewards. Mastering the 3 C's of hardiness - commitment, control, and challenge - is essential to increasing hardiness and responding effectively to stressful situations.

Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer's needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow's strategies, marketers will be able to connect more effectively with consumers - driving profit and success across the organization.

This book is not just about customer service. This is a book about success! It's about how to run and sustain a successful business. This book is not only for the companies that are struggling and are on the brink of closing; it is also for the successful companies that are doing well but could be doing even better.

Sales have dropped precipitously. The board is meeting next week. Bob, founder and long-time CEO, is urged by his team to hire an expensive management consulting firm and drastically cut costs as a last ditch effort to improve the company’s bottom line.

Learn the secret of what really drives sales - and how to give people what they need so they want to buy from you.