Showing titles in Consumer Behaviour & Market Research
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The Human Experience
- How to make life better for your customers and create a more successful organization
- Written by: John Sills
- Narrated by: Simon Shepherd
- Length: 6 hrs and 54 mins
- Unabridged
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In The Human Experience, John Sills draws upon extensive research and illustrative case studies to explain that the emotional experience is just as important as the functional one, and, if done right, will create a more efficient business. He also demonstrates that the customer experience is not just the responsibility of front-line employees, but shared across the company.
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Simple, Smart & Genuinely Human
- By Viral Shah on 06-02-26
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The Human Experience
- How to make life better for your customers and create a more successful organization
- Narrated by: Simon Shepherd
- Length: 6 hrs and 54 mins
- Release Date: 26-06-25
- Language: English
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₹671.06 or free with 30-day trial
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Hoodwinked
- How Marketers Use the Same Tactics as Cults
- Written by: Mara Einstein PhD, Douglas Rushkoff - foreword
- Narrated by: Mara Einstein
- Length: 10 hrs and 43 mins
- Unabridged
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From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected media studies professor, she reveals how companies weaponize psychology to transform casual customers into devoted followers.
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Hoodwinked
- How Marketers Use the Same Tactics as Cults
- Narrated by: Mara Einstein
- Length: 10 hrs and 43 mins
- Release Date: 25-03-25
- Language: English
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₹674.18 or free with 30-day trial
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Mindmasters (Anna Caputo version)
- The Data-Driven Science of Predicting and Changing Human Behavior
- Written by: Sandra Matz
- Narrated by: Anna Caputo
- Length: 6 hrs and 8 mins
- Unabridged
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Columbia Business School professor Sandra Matz reveals in fascinating detail how big data offers insights into the most intimate aspects of our psyches and how these insights empower an external influence over the choices we make. This can be creepy, manipulative, and downright harmful, with scandals like that of British consulting firm Cambridge Analytica being merely the tip of the iceberg.
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Mindmasters (Anna Caputo version)
- The Data-Driven Science of Predicting and Changing Human Behavior
- Narrated by: Anna Caputo
- Length: 6 hrs and 8 mins
- Release Date: 28-01-25
- Language: English
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₹671.06 or free with 30-day trial
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Big Data
- Los Datos Como Generadores de Valor
- Written by: Edison Medina La Plata
- Narrated by: Héctor Bonilla
- Length: 2 hrs and 52 mins
- Unabridged
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¿Estás utilizando inteligentemente toda la data recopilada y almacenada? En un escenario de feroces transformaciones digitales, debemos ser capaces de ayudar a nuestras organizaciones a salir airosas de estos cambios y ser competentes al desarrollar empresas basadas en datos (data driven). No se trata de trabajar con hojas de cálculo u otros mecanismos tradicionales, sino de emplear una gestión eficaz de los datos que genere enormes beneficios para las instituciones y para todo aquel que emprenda en el mundo de hoy.
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Big Data
- Los Datos Como Generadores de Valor
- Narrated by: Héctor Bonilla
- Length: 2 hrs and 52 mins
- Release Date: 19-01-24
- Language: spanish
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₹293.60 or free with 30-day trial
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Beyond Piggly Wiggly
- Inventing the American Self-Service Store
- Written by: Lisa C. Tolbert
- Narrated by: Laural Merlington
- Length: 11 hrs and 8 mins
- Unabridged
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Patented in 1917, Piggly Wiggly was by far the most influential self-service store of the early twentieth century. Before 1940 it was the only self-service chain with a national distribution network, but it was neither the first nor the only version. Beyond Piggly Wiggly reveals the importance of Piggly Wiggly in the invention of self-service and goes beyond the history of a single firm to explore the role of small business entrepreneurs who invented the first self-service stores in a grassroots social process.
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Beyond Piggly Wiggly
- Inventing the American Self-Service Store
- Narrated by: Laural Merlington
- Length: 11 hrs and 8 mins
- Release Date: 21-11-23
- Language: English
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₹667.71 or free with 30-day trial
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Go Big or Go Home
- Written by: Diana Kander, Tucker Trotter
- Narrated by: Diana Kander, Tucker Trotter
- Length: 2 hrs and 28 mins
- Unabridged
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How do underdogs close huge deals they have no business winning? How do rainmakers pull off a sale before the RFP is ever issued? They don't do it with a logical argument or even the best PowerPoint presentation. They do it by turning their pitch into an emotional experience that makes the customer think, "This just feels right." This book is your blueprint for tapping into a clients gut feeling and bringing home the win. Go Big or Go Home is the greatest collection of the most memorable pitches in film, sports, business, and philanthropy.
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Go Big or Go Home
- Narrated by: Diana Kander, Tucker Trotter
- Length: 2 hrs and 28 mins
- Release Date: 19-10-23
- Language: English
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₹377.18 or free with 30-day trial
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A mente acima do dinheiro
- O impacto das emoções em sua vida financeira (2 ed.)
- Written by: Brad Klontz, Ted Klontz
- Narrated by: Márcio Lino
- Length: 10 hrs and 35 mins
- Unabridged
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Livro indicado por Nathalia Arcuri do Me Poupe!: "Por que você age da forma que age com o seu dinheiro? O dinheiro é a causa do seu estresse? Você se preocupa com o fato de estar gastando demais? Talvez suas finanças estejam equilibradas, mas você ainda não consiga controlar sua ansiedade em relação ao dinheiro. Talvez as desavenças sobre os gastos o estejam afastando de seu cônjuge, ou, quem sabe, você tenha dificuldade em falar sobre dinheiro com seus filhos ou outros membros da família.
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A mente acima do dinheiro
- O impacto das emoções em sua vida financeira (2 ed.)
- Narrated by: Márcio Lino
- Length: 10 hrs and 35 mins
- Release Date: 27-09-23
- Language: portuguese
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₹674.18 or free with 30-day trial
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Transformando a sua vida financeira
- Written by: Brad Klontz
- Narrated by: Márcio Lino
- Length: 35 mins
- Abridged
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Importante estar consciente da situação financeira à sua volta – prestar atenção a informações importantes como o mercado imobiliário em sua área, ou a taxa de desemprego em sua atividade, para lembrar a si mesmo que os problemas que está enfrentando não são apenas seus.
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Transformando a sua vida financeira
- Narrated by: Márcio Lino
- Length: 35 mins
- Release Date: 23-08-23
- Language: portuguese
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₹320.82 or free with 30-day trial
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Pertencer a qualquer custo
- correndo com a tropa
- Written by: Brad Klontz
- Narrated by: Márcio Lino
- Length: 1 hr and 1 min
- Abridged
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Saiba que nosso forte desejo de interagir com outros seres humanos e correr com a tropa não precisa nos levar pelo caminho da ruína financeira. Na realidade, não precisa ser algo ruim; pode ser um ponto positivo de nossa humanidade e ainda oferecer certo conforto quando a situação não vai bem.
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Pertencer a qualquer custo
- correndo com a tropa
- Narrated by: Márcio Lino
- Length: 1 hr and 1 min
- Release Date: 23-08-23
- Language: portuguese
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₹347.56 or free with 30-day trial
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Distúrbios de adoração ao dinheiro
- Written by: Brad Klontz
- Narrated by: Márcio Lino
- Length: 49 mins
- Abridged
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São distúrbios que dão ao dinheiro uma importância desproporcional: ganhá-lo, poupá-lo, gastá-lo. Quando nos concentramos somente no dinheiro como uma solução e nos convencemos de que "mais dinheiro fará as coisas melhores", tudo o que estamos fazendo é esconder temporariamente nossos problemas.
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Distúrbios de adoração ao dinheiro
- Narrated by: Márcio Lino
- Length: 49 mins
- Release Date: 23-08-23
- Language: portuguese
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Distúrbios financeiros relacionais
- Written by: Brad Klontz
- Narrated by: Márcio Lino
- Length: 1 hr and 1 min
- Abridged
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Esses distúrbios estão muito atrelados aos relacionamentos com outros e às emoções conectadas a esses relacionamentos. Quem possui esses distúrbios geralmente guarda segredo e é desonesto sobre o dinheiro. Eles também podem surgir quando o dinheiro é usado como uma forma de controlar os outros.
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Distúrbios financeiros relacionais
- Narrated by: Márcio Lino
- Length: 1 hr and 1 min
- Release Date: 22-08-23
- Language: portuguese
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₹347.56 or free with 30-day trial
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Distúrbios de rejeição ao dinheiro
- Written by: Vitor Abdala
- Narrated by: Márcio Lino
- Length: 44 mins
- Abridged
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Quando o dinheiro é uma força que estimula o medo e a ansiedade, ele se torna o vilão. Esse fato leva a um ciclo de escape: ao invés de lidar com nossos problemas com o dinheiro, fugimos deles. O que resta é negação e rejeição financeiras, aversão excessiva ao risco e contenção exagerada de gastos.
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Distúrbios de rejeição ao dinheiro
- Narrated by: Márcio Lino
- Length: 44 mins
- Release Date: 22-08-23
- Language: portuguese
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₹320.82 or free with 30-day trial
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Informação não basta
- Written by: Brad Klontz
- Narrated by: Márcio Lino
- Length: 34 mins
- Abridged
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Os princípios básicos da saúde financeira não são complexos e são bastante semelhantes, não importa quem você seja ou qual seu status financeiro. Nós podemos fazer mudanças, mas somente se estivermos dispostos a usar essa oportunidade para analisar de perto nosso relacionamento com o dinheiro.
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Informação não basta
- Narrated by: Márcio Lino
- Length: 34 mins
- Release Date: 22-08-23
- Language: portuguese
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₹320.82 or free with 30-day trial
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O zoológico em você
- Written by: Brad Klontz
- Narrated by: Márcio Lino
- Length: 1 hr and 11 mins
- Abridged
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Imagine um lugar muito pequeno, semelhante a uma jaula onde estão três criaturas: um crocodilo, um macaco e um cientista. Seu cérebro é formado por três sistemas distintos e interligados que reagem ao mundo de maneiras diferentes. Para otimizar seu funcionamento, os três sistemas precisam trabalhar juntos.
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O zoológico em você
- Narrated by: Márcio Lino
- Length: 1 hr and 11 mins
- Release Date: 22-08-23
- Language: portuguese
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₹347.56 or free with 30-day trial
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Gatilhos mentais
- O guia completo com estratégias de negócios e comunicações provadas para você aplicar
- Written by: Gustavo Ferreira
- Narrated by: Audren de Azevedo
- Length: 3 hrs and 49 mins
- Unabridged
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Nova versão: revisada, rediagramada e atualizada. Descubra todo o poder do Copywriting e das Palavras que Vendem. Nessa obra, você descobrirá como aplicar na prática 32 "gatilhos" no seu negócio, indo muito além de uma simples comunicação de vendas. Nesse livro você descobrirá: A Coroa de Ferro dos Gatilhos Mentais (e os 4 gatilhos que realmente importam na sua comunicação). A Joia da Coroa (e o principal motivo que o impede de realizar mais vendas). 18 Gatilhos Emocionais (e como você ativa as principais emoções no seu cliente para que ele compre).
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Gatilhos mentais
- O guia completo com estratégias de negócios e comunicações provadas para você aplicar
- Narrated by: Audren de Azevedo
- Length: 3 hrs and 49 mins
- Release Date: 22-08-23
- Language: portuguese
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₹538.13 or free with 30-day trial
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Seeing the How
- Transforming What People Do, Not Buy, to Gain Market Advantage
- Written by: Allen P. Adamson
- Narrated by: Alan Carlson
- Length: 7 hrs and 18 mins
- Unabridged
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Among today’s most successful businesses are those that have significantly transformed our daily routines. This focus on the consumer experience, not solely on product, has enabled them to drive remarkable growth and customer loyalty and, in many cases, to create totally new marketplace categories. Seeing the How invites you to reimagine your brand, company, or idea through the lens of consumer experience. It gives today’s disruptors a path to offering consumers a new and better way to do what they do, clearly demonstrating how to see opportunities, and how to seize them to great advantage.
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Seeing the How
- Transforming What People Do, Not Buy, to Gain Market Advantage
- Narrated by: Alan Carlson
- Length: 7 hrs and 18 mins
- Release Date: 27-06-23
- Language: English
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₹671.06 or free with 30-day trial
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Citizens
- Why the Key to Fixing Everything Is All of Us
- Written by: Jon Alexander
- Narrated by: Jon Alexander, Brian Eno
- Length: 8 hrs and 52 mins
- Abridged
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"Citizens" opens up a new way of understanding ourselves and shows us what we must do to survive and thrive – as individuals, as organisations, as nations, even as a species. Jon Alexander's consultancy, the New Citizenship Project, has helped revitalise some of Britain's biggest organisations such as the Co-op, The Guardian and the National Trust. Here, with the New York Times bestselling writer Ariane Conrad, he shows how human history has moved from the Subject Story of kings and empires to the current Consumer Story.
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Citizens
- Why the Key to Fixing Everything Is All of Us
- Narrated by: Jon Alexander, Brian Eno
- Length: 8 hrs and 52 mins
- Release Date: 14-11-22
- Language: English
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₹667.71 or free with 30-day trial
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Humanocracia
- Creando organizaciones tan increíbles como las personas que las integran [Creating Organizations as Amazing as the People Inside Them]
- Written by: Gary Hamel, Michele Zanini
- Narrated by: Adrian Ogazón
- Length: 13 hrs and 50 mins
- Unabridged
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En Humanocracy, Gary Hamel y Michele Zanini presentan un argumento apasionado yapoyado en investigaciones para suprimir la burocracia y reemplazarla por una nueva flosofía de gestión.
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Humanocracia
- Creando organizaciones tan increíbles como las personas que las integran [Creating Organizations as Amazing as the People Inside Them]
- Narrated by: Adrian Ogazón
- Length: 13 hrs and 50 mins
- Release Date: 21-10-22
- Language: spanish
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₹905.79 or free with 30-day trial
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Shop Social
- Written by: Dana Roefer
- Narrated by: Dana Roefer
- Length: 2 hrs and 48 mins
- Unabridged
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In today’s world, a woman can be overwhelmed by the expectations put upon her—people who don’t know her, what she wants, or who she wants to be. Where do you turn when you know you want more, but your “more” doesn’t look like everyone else’s? Shop Social goes beyond the traditional understanding of buying from friends and shows how building a microcommunity of people who know you and who are personally invested in your well-being can be a life-changing experience that saves time and money, while putting you in control of your own health, happiness, and fulfillment.
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Shop Social
- Narrated by: Dana Roefer
- Length: 2 hrs and 48 mins
- Release Date: 08-09-22
- Language: English
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₹377.18 or free with 30-day trial
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Vendez tout ce que vous voulez à qui vous voulez
- How To Sell Anything To Anybody
- Written by: Joe Girard, Stanley H. Brown
- Narrated by: Coralie Lesage
- Length: 7 hrs and 10 mins
- Unabridged
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Joe Girard, "le plus grand vendeur du monde", partage le système de vente qui a fait de lui un succès reconnu dans son domaine. "On ne naît pas vendeur, on le devient. Si je l'ai fait, vous pouvez le faire." Joe Girard.
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Vendez tout ce que vous voulez à qui vous voulez
- How To Sell Anything To Anybody
- Narrated by: Coralie Lesage
- Length: 7 hrs and 10 mins
- Release Date: 07-09-22
- Language: French
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₹758.17 or free with 30-day trial
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