Showing results by narrator "Christopher Prince" in All Categories

In late October 1846, the last wagon train of that year's westward migration stopped overnight before resuming its arduous climb over the Sierra Nevada Mountains, unaware that a fearsome storm was gathering force. After months of grueling travel, the 81 men, women and children would be trapped for a brutal winter with little food and only primitive shelter. The conclusion is known: by spring of the next year, the Donner Party was synonymous with the most harrowing extremes of human survival.

The secret to successful word-of-mouth marketing on the social web is easy: be likeable. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

You can have a rock-solid business strategy, unlimited resources, and the most talented people on staff. But only one thing is guaranteed in today's hyperconnected society: If your business isn't likeable, it will fail. Dave Kerpen knows how important it is for a business to be liked - by customers, employees, stakeholders, and the general public. 

365 Ways to Put Jesus FirstAthletes and actors, models and musicians, pastors and politicians à many have stepped forward, looked in the camera, and proclaimed, ôI am second.ö But most in the I Am Second movement are not celebrities. They are ordinary peopleùand theyÆve come to the simple...