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The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.

In Go Long, authors Dennis Carey, Brian Dumaine, Michael Useem, and Rodney Zemmel take you behind the scenes to witness the business decisions that are enabling leading organizations to outsmart and outlast the competition.   

What happens when you make a pact with your boys to stay single and never fall in love? Well, you get the Playboy Pact. I was the playmaker. The one with the best moves, the best lines. I was the best at everything—and I mean, everything. There was no woman immune to my charm. To my looks. To...

A Forgotten Hero. An Unforgettable Battle. India, 1025 AD. Repeated attacks by Mahmud of Ghazni and his barbaric Turkic hordes have weakened India’s northern regions. The invaders lay waste to vast swathes of the subcontinent—plundering, killing, raping, pillaging. Many of the old...

For nineteen years, I have carved myself into a dutiful son, a courtier of unimpeachable wit, and a genuine delight at a tea party. Now that my success in society has planted me in the path of Mikhail Vasiliev, it's clear I'd have been better off keeping my head down. Prince Mikhail is the second son of a traitor. Third in line to the throne, he has a reputation for violence, debauchery, and being a thorn in the side of his cousin, King Dmitri. That is until the king decides to get him out of the way—by marrying him off. To me.

“Dr. Dodes’s approach runs directly counter to the paralyzing, but standard, message of ‘powerlessness’—a mes­sage that reinforces the sense of helplessness that is at the root of addicts’ life predicaments! Many psychiatrists recognize that this is where we must head, but Dr. Dodes...

Do you feel discouraged, even defeated, in your battle against habitual sin? Elyse Fitzpatrick delves into the heart of the problem: deep down, we're all idol worshippers who put our loves, desires, and expectations in God's place - and then suffer the consequences of our misplaced affections. Yet God loves his people and can use even our messy lives and struggles for his glory. Fitzpatrick shows us how to better search and know our hearts, long for our gracious Savior, and resist and crush our false gods. Included are questions for further thought.

The Seven Spiritual Laws of Success was a phenomenally successful book--more than 1,600,000 copies were sold--and as copies were passed between friends and loved ones, it touched millions more lives. Its author, Deepak Chopra, received thousands of letters from readers, many of whom expressed...

It was one of the less glorious incidents of a long-ago war. It led to the destruction of two suns and the billions of lives they supported. Now, 800 years later, the light from the first of those ancient mistakes has reached the Culture Orbital, Masaq. The light from the second may not.

For the first time, the complete works of M. R. James are available to download in one collection. This unabridged collection of all M.R. James' ghost stories includes tales from Ghost Stories of an Antiquary, More Ghost Stories, A Thin Ghost and Others, and A Warning to the Curious and Other Ghost Stories. It is expertly read by award-winning narrator Jonathan Keeble.

What exactly is the Western literary canon? Why does it contain certain works and not others? And what do particular works in the Western canon tell us about the development of literature and civilization? Explore these and other thought-provoking lectures with a thorough investigation of more than 30 key works of the Western canon and the critical roles they played-and continue to play-in the development of Western literature.

In this inspirational audio book, author M.J. Ryan helps listeners identify the areas in their everyday lives where they can experience the positive effects of practicing gratitude. Short essays explain why gratitude chases away negative emotions and how gratitude is possible even in times of unavoidable hardship. M.J. Ryan is the executive director of Conari Press, publisher of the best-selling Random Acts of Kindness series.

The first ever collection of Iain Banks's short fiction, this volume includes the acclaimed novella, The State of the Art. This is a striking addition to the growing body of Culture lore, and adds definition and scale to the previous works by using the Earth of 1977 as contrast. The other stories in the collection range from science fiction to horror, dark-coated fantasy to morality tale. All bear the indefinable stamp of Iain Banks's staggering talent.

NEW YORK TIMES BESTSELLER A remarkable fusion of Eastern wisdom and Western practicality that offers strategies for clearing away the obstacles to love your life, for restoring the boundless soul of love, and for finding romance that will last a lifetime. Drawing on the Vedic texts of India...

My life hasn't been typical. All I remember is waking up in an alley when I was ten, scrounging for scraps to survive until I was taken to the Bronzeheart estate. That's where my life began, where I've lived for the past eight years with the ruling family, the Blitz Clan. It's where I found my best friend Gage, the future leader of this clan. At the time, I didn't question my good fortune because I was happy to know I wasn't alone in this world anymore. But maybe I should have. After landing a shocking invite to Dark Imaginarium Academy, I realized how much of a safe haven the estate was.

Bloomsbury presents I Think We Should Kill Other People by L.M. Chilton, read by Mei Mei Macleod. The new laugh-out-loud serial killer thriller from L.M. Chilton, author of Don't Swipe Right and Everyone in the Group Chat Dies. 'Razor sharp, irreverent and as funny as hell' JOHN MARRS Hazel and...

Enjoy this collection of origin folktales, also known as pourquoi stories, that explain why things are the way they are. In "Why Alligator Hates Dog", everyone respects M'su Cocodrie, the king of the swamp, except the dogs, who taunt him and make lots of noise.

Romance isn't for the plain, shy, and awkward—a painful truth that Hyacinth knows better than anyone. But Hy refuses to let anything or anyone stop her from living life on her own terms. Independence—and the opportunity to secure her family's future—is finally within her grasp. But then Hy crosses paths with a meddling duke and everything changes.

Lady Selina Bellamy is much more than a pretty face. And it's about time everyone realized it. Being the sweet, biddable, pretty sister isn't as easy as one might think. Selina knows this all too well. Love? That was never a possibility for her. Not when she was expected to marry a wealthy man and save her entire family from financial ruin.

Here's a chilling ghost story about a young student taking up temporary residence at an out-of-the-way inn. The inn is well-tended by its elderly owners, all except for one room which stands unoccupied and securely locked. What is the mysterious secret of the room? The student, much to his horrified dismay, soon finds out.