Showing results by narrator "Neil Gardner" in All Categories

Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping start-up owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR and grant listeners insight into why these myths have endured in spite of clearly demonstrable evidence to the contrary.

Anders Bortne has a nice life in Oslo. Married to a wonderful woman, with two delightful children, his days are occupied by his creative work. Not all is well though, Anders has been sleepless for 16 years, and it is taking its toll on his life and his family. No remedy has gone untested: sleeping pills, yoga, herbs, acupuncture, hypnosis, but none has worked. What do we know about the most important hours of the day? What is the history of sleep, and how is our health affected? 

Brought to you by Penguin. Most of us give little thought to the back of the book - it's just where you go to look things up. But here, hiding in plain sight, is an unlikely realm of ambition and obsession, sparring and politicking, pleasure and play. Here we might find Butchers, to be avoided...

Andrew Wilson's Incomparable explores sixty names and descriptions of our creator. Each chapter is filled with profound Biblical insights and revelations that will inspire and enrich your faith. Selah moments allow for a time of reflection and worship. And practical applications connect each truth with your daily life.

Brought to you by Penguin. A trail-blazing guide to feline mental health from a leading veterinary psychiatrist Is your cat happy? What can you do to help? And what can cats teach us? The relationship between humans and cats has never been simple. Cats are mysterious and contradictory...

Our world has innumerable boundaries, ranging from the obvious - like an ocean - to subtle differences in language or climate. Most of us cross invisible lines all the time, but don't stop to consider them. In Invisible Lines, geographer Maxim Samson presents 30 such unseen boundaries, intriguing and unexpected examples of the myriad ways in which we collectively engage with and experience the world. 

Is entrepreneurship the path for everyone? No. But can anyone, no matter where they come from, become a successful entrepreneur if they choose to? According to Alexandre Mars, the answer is a resounding yes. Serial tech entrepreneur, millionaire and philanthropist Alexandre Mars gives us a behind-the-scenes look at what it really takes to become an entrepreneur, and one who does good along the way, sharing tricks of the trade he learned over his career building companies (and selling them to the likes of Blackberry and Publicis) in the U.S. and Europe.

Ritual is perhaps the oldest, and certainly the most enigmatic, thread in human culture. Seemingly pointless ceremonies pervade every known society: from handshakes to hexes, hazings to parades, birthdays to graduations. And yet, though rituals exist in every culture and can persist nearly unchanged for centuries, their logic has remained a mystery until now. Today, a fearless new generation of anthropologists is venturing into this shadowy realm.

"A NATURAL STORYTELLER" Mary Roach "BRILLIANT AND BEGUILING" Matthew Gavin Frank "CAPTIVATING ... WILL ALTER THE WAY YOU SEE AND MOVE THROUGH THE WORLD" M. R. O'Connor Within our heads, we carry around an infinite and endlessly unfolding map of the world. Navigation is one of the most ancient...

How to Keep Dinosaurs is a best-selling guide, packed with the sort of information keen dinosaur keepers crave - from feeding and housing to curing common ailments, breeding and showing your animal. The author, a zoologist with extensive experience of dinosaurs, has provided a timely and much-needed source book for all those who keep dinosaurs and for the huge numbers who are contemplating getting one. It is as essential to every dinosaur keeper as a stout shovel and a tranquilliser rifle.

When 11-year-old Aidan receives a mysterious package of sweets from South America in the post, he and his two best friends Sadie and Hussein eat one sweet each - and suddenly develop amazing superpowers. Sadie can move objects with her mind. Hussein can control any electronic device. And Aidan can ignite his body at will...and when he's on fire, he can fly. When they discover that the sweets were sent by a traitorous criminal who is trying to hunt them down to get them back, they have to use all their new powers to outwit him.

The imaginary world they created has been waiting for them to come back. Twins Arthur and Rose created the magical world of Roar when they were very young, and until recently, they’d all but forgotten it exists. But when the villain who still haunts their nightmares kidnaps their grandfather...

Everyone remembers their secret imaginary world…but what if you discovered that yours was real? When Arthur and Rose were little, they were the heroes of Roar, a magical world they invented where the wildest creations of their imaginations roamed. Now that they’re eleven, Roar is just a...