Showing results by publisher "Upfront Books" in All Categories

One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. But anyone can conduct product research. With this quick reference guide, you’ll learn a common language and set of tools to help you carry out research in an informed and productive manner.

Lean UX is synonymous with modern product design and development. In the third edition of this award-winning book, authors Jeff Gothelf and Josh Seiden help you focus on the product experience rather than deliverables. You'll learn tactics for integrating user experience design, product discovery, agile methods, and product management. And you'll discover how to drive your design in short, iterative cycles to assess what works best for businesses and users. Lean UX guides you through this change - for the better.

Better sex. Increased vitality. More muscle. Improved health. Greater mental agility. These are just a few of the life-enhancing benefits that men with low levels of testosterone can experience when they increase their testosterone levels. If you've noticed a decrease in your sex drive, experienced erectile dysfunction, or felt tired, depressed, and unmotivated, this authoritative, up-to-date guide from an expert at Harvard Medical School will help you determine if you have low testosterone - a surprisingly common but frequently undiagnosed condition among middle-aged men.

Challenging, with several powerful arguments, some of our deepest beliefs about rationality, morality, and personal identity, Parfit claims that we have a false view about our own nature. It is often rational to act against our own best interests, he argues, and most of us have moral views that are self-defeating. We often act wrongly, although we know there will be no one with serious grounds for complaint, and when we consider future generations it is very hard to avoid conclusions that most of us will find very disturbing.

Using archival records, in this book, David Stahel presents a history of Germany's summer campaign from the perspective of the two largest and most powerful Panzer groups on the Eastern front. Stahel's research provides a fundamental reassessment of Germany's war against the Soviet Union, highlighting the prodigious internal problems of the vital Panzer forces and revealing that their demise in the earliest phase of the war undermined the whole German invasion.

Two years before he died, St. Thomas Aquinas, probably the greatest teacher the Church has ever known, was asked by his assistant Brother Reginald to write a simple summary of the faith of the Catholic Church for those who lacked the time or the stamina to tackle his massive Summa Theologica. In response, the great saint quickly set down in language that non-scholars can understand his peerless insights into the major topics of theology: the Trinity, Divine Providence, the Incarnation of Christ, the Last Judgment, and much more.

Nearly 20 years after the Agile Manifesto was first presented, the legendary Robert C. Martin (“Uncle Bob”) reintroduces Agile values and principles for a new generation - programmers and nonprogrammers alike. Martin, author of Clean Code and other highly influential software development guides, was there at Agile’s founding. Now, in Clean Agile: Back to Basics, he strips away misunderstandings and distractions that over the years have made it harder to use Agile than was originally intended.

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them

Hailed upon publication as a cogent and hard-hitting critique, The Sociological Imagination took issue with the ascendant schools of sociology in the United States, calling for a humanist sociology connecting the social, personal, and historical dimensions of our lives. The sociological imagination Mills calls for is a sociological vision, a way of looking at the world that can see links between the apparently private problems of the individual and important social issues.

Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Listeners will learn how to develop skills to create the perfect presentation.

In a rare combination of comprehensive coverage and sustained critical focus, this book examines Japan's progress through its entire history to its current status as an economic, technological, and cultural superpower. A key factor is a pragmatic determination to succeed. Little-known facts are also brought to light, and the latest findings used.

Critical Path is Fuller's master work - the summing up of a lifetime's thought and concern - as urgent and relevant as it was upon its first publication in 1981. Critical Path details how humanity found itself in its current situation - at the limits of the planet's natural resources and facing political, economic, environmental, and ethical crises.

Famous for his advocacy of "critical pedagogy", Paulo Freire was Latin America's foremost educationalist, a thinker and writer whose work and ideas continue to exert enormous influence in education throughout the world today. Education for Critical Consciousness is the main statement of Freire's revolutionary method of education. It takes the life situation of the learner as its starting point and the raising of consciousness and the overcoming of obstacles as its goals.

A classic work of female psychology that uses seven archetypcal goddesses as a way of describing behavior patterns and personality traits is being introduced to the next generation of listeners with a new introduction by the author.

What does it take for lasting change to take root in your life? If you've ever tried, failed, and wondered why, you need How People Change. This book explains the biblical pattern for spiritual change in a clear, practical way you can apply to the challenges of daily life as a Christian.

A good product road map is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy. This practical guide teaches you how to create an effective product road map, and demonstrates how to use the road map to align stakeholders and prioritize ideas and requests. With it, you’ll learn to communicate how your products will make your customers and organization successful.

Negative Self-Talk and How to Change It is an immediately helpful, life-changing handbook of how to deal with negative self-talk - for yourself, or anyone in your life. Shad Helmstetter, PhD, the best-selling author of more than 20 books, is the leading authority in the field of self-talk today. In this book written for today’s listener, Dr. Helmstetter gives you all of the important information you need to change negative self-talk forever, in a short, easy-listening, and condensed format.

Easy Spanish Step-by-Step is designed in such a way that each section builds upon the last to help your brain progressively create lasting and meaningful connections to each new word and grammar concept. Simply by listening and speaking out loud with us, you will naturally progress, step-by-step, toward Spanish communication and fluency.

“What can I do to feel better?” For years, millions of adults who suffer from irritable bowel syndrome (IBS) have asked this question, often to be met with scientifically unfounded or inadequate advice. The low-FODMAP diet is the long-awaited answer. Authors Sue Shepherd and Peter Gibson explain what causes digestive distress and how the low-FODMAP diet helps.

Born in 1905 in the center of the crumbling Austro-Hungarian Empire, Viktor Frankl was a witness to the great political, philosophical, and scientific upheavals of the 20th century. In these stirring recollections, Frankl describes how as a young doctor of neurology in prewar Vienna, his disagreements with Freud and Adler led to the development of "the third Viennese School of Psychotherapy", known as logotherapy; recounts his harrowing trials in four concentration camps during the War; and reflects on the celebrity brought by Man's Search for Meaning in 1945.