Showing results by author "Alec Cheung & Barb VanSomeren" in All Categories
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The Marketing Share
- Written by: Alec Cheung & Barb VanSomeren
- Original Recording
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Running a marketing department requires expertise in many domains, from branding, media and positioning to demand generation, sales enablement, and much more. As a business leader or a new department head, you may be an expert in one or more marketing areas but usually not all of them. The Marketing Share aims to close this gap.Co-hosts Barb VanSomeren and Alec Cheung are experienced marketing leaders who have been down the path of learning on the fly while managing a marketing team. They interview domain experts and ask the right questions so business leaders can learn what they need to know ...
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