Showing results by author "Jason Falls" in All Categories

Where there are people, there is music. In our celebration of melodies and lyrics, harmonies and riffs, we typically focus on the songs or the people who wrote them. We often overlook the where. Join Francesca and Falls for Roots Music Rambler, a podcast exploration of the where as much as the who or what. We’ll interview emerging and established artists, fans and others in Americana, Outlaw Country, Bluegrass, Blues, Roots, Soul, World and beyond. But we will always get to the stories of where they’re from and how that impacted the music we know and love. It’s more than just their ...

There's a different in having TikTokers and Instagrammers post about your brand and actually driving influence. Welcome to Winfluence - The Influence Marketing Podcast, where we explain the difference and help your brand shift from influencer marketing to influence marketing. Hosted by industry expert Jason Falls, acclaimed author of "Winfluence: Reframing Influence Marketing to Ignite Your Brand," this podcast takes you on a strategic journey through the world of influence marketing. Jason's wealth of experience ensures that your influence efforts are not just about buzz, but also about real,...

Winfluence, by award-winning digital strategist Jason Falls, is the authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success, and how anyone who is not, now can.