Showing results by author "Michael F. Schein" in All Categories

Influencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world. Imagine if you could generate and leverage hype for positive purposes - like legitimate business success, helping people, or effecting positive change in your community. Michael F. Schein teaches you how.

We all know how hard it is to create something… a start-up… a novel… a piece of art… a new technology... But what happens once the work is finished? Why are some creators always able to get noticed by everyone while others can’t get anyone to pay attention? On The Hype Happy Hour podcast, author and agency owner Michael F. Schein talks to successful entrepreneurs, writers, artists, investors, and inventors to reveal tips, tactics, and principles for building a massive audience for your work once the work is done. Hosted on Acast. See acast.com/privacy for more information.