Showing results by author "deepskydata - Timo Dechau" in All Categories

2022 is the year of Google Analytics 4. Now or never you should migrate to the new version of Google Analytics. This is not just an update. It's a new analytics system. This show takes you through the history, the changes, the migration process, the benefits and the alternatives of Google Analytics 4. And we do this, by telling you about it. There are plenty of video trainings out there already. But we want to give some spoken words which you can easily consume while driving, working out, doing errands, watching the sky or waiting until a deployment is ready. Give it a try.

We are talking to founders and thought leaders in the analytics space in this podcast. We learn about the motivations behind the products they offer. We discuss new topics that shape the analytics space. These are exciting times where the data space is exploding, and so are ways to collect and analyze data. Some years ago, it was pretty easy for most companies to decide on an analytics tool. Either you go for an all-purpose solution like Google Analytics. Or you need something special for your mobile app or product team, so Amplitude. Or you just want the raw data without much effort: Segment....