Behaviour Change Training

Performed by Trevor Moawad with a foreword written and read by Seattle Seahawks quarterback Russell Wilson From a top mental conditioning coach—"the world’s best brain trainer” (Sports Illustrated)—who has transformed the lives and careers of elite athletes, business leaders, and...

Last year, US companies spent over $165 billon on training; while many training programs themselves provide valuable skills and concepts, even the best-designed programs are ineffective because the learned behaviors are not reinforced. Without reinforcement, learned information gets shuffled to the back of the mind in the "nice to know" file, never again to see the light of day. This book bridges the canyon between learning and doing by providing solid reinforcement strategies.  

Discover a new, effective way to train your dog without constant bribery or outdated techniques. This groundbreaking book introduces a leadership-based approach that promotes lasting change and strengthens the bond between you and your dog.