Emotional Marketing

Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.

Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.

Head and heart. Maybe you read the recent article about companies that are now testing applicants for their emotional intelligence as well as their skills. Listen to what started this practice: Emotional Intelligence by Daniel Goleman. Also, in unabridged. See more from Goleman.

This program features a new introduction read by Daniel Goleman and a bonus dialogue between the author and Jon Kabat-Zinn. It is the tenth anniversary since the first publication of Daniel Goleman's groundbreaking bestseller, Emotional Intelligence which maps the territory where IQ meets EQ...

EI is a type of intelligence that very few know and consider but it is one of the most important for our well-being. With the methods explained in the book, you will be able to develop this type of intelligence, thus changing your life! You will finally understand how to relate to others in the best way possible by always making the wisest decisions in every area of your life without letting negative emotions take over.

Legions of salespeople and their leaders are coming face to face with a cold hard truth: what once gave salespeople a competitive edge—controlling the sales process, command of product knowledge, an arsenal of technology, and a great pitch—are no longer guarantees of success. Yet this is where the vast majority of the roughly $20 billion spent each year on sales training goes. It's no wonder many companies are seeing 50 percent or more of their salespeople miss quota.

Imagine what would happen if you could quickly elevate the EQ score of everyone in your organization. Profitability, retention, and customer satisfaction would soar! Studies prove that emotional intelligence - knowing how to manage emotions, empathize, build relationships, and more - drives performance. But how do you get naturally resistant people to practice new ways of thinking?

Wie bietet man Kunden emotionale Einkaufserlebnisse? Lars Schäfer bringt es auf den Punkt. Nicht theoretisch, sondern mit vielen...

Was ist das Erfolgsrezept der Spitzenverkäufer? Überzeugende Produkte allein genügen nicht - es kommt auf die richtige Verkaufsstrategie an...

Emotional intelligence has been shown to be one of the most important skills for sales success. In a world where buyers are inundated with choices and information, the ability to connect with them on an emotional level can be the difference between a successful sale and a missed opportunity. As we move into the future, emotional intelligence is only going to become more important. In this audiobook, you will learn how important emotional intelligence is when it comes to making sales.

Vertrauen ist das größte Kaufmotiv unserer Zeit. Wenn Sie erfolgreich verkaufen wollen, müssen Sie das Vertrauen Ihrer Kunden gewinnen. Wie das geht? Mit emotionalem Verkaufen. Dieses Hörbuch zeigt Ihnen, was das bedeutet und was es heißt, den Kunden wirklich in den Mittelpunkt Ihrer Verkaufsbemühungen zu stellen.

Was Copywriting so besonders macht? Das wichtigste Werkzeug des Werbetexters ist und bleibt die Sprache. Mit ihrem Facettenreichtum berührt, verärgert, erfreut, belustigt, motiviert, verletzt, inspiriert sie uns in jeglichen Bereichen und Lebenslagen. Auch im Alltag sind Wörter und Phrasen omnipräsent, begleiten uns durch jegliche Situationen und sind der unumgängliche Schlüssel zu Kommunikation sowie Interaktion eines jeden Menschen.