India Marketing

Love your country? Want to make it truly great? Tired of loud debates and complex arguments which lead to no solutions? Welcome to Making India Awesome. Following the phenomenal success of his first nonfiction book, What Young India Wants, Chetan Bhagat, the country's biggest-selling writer, returns with another audiobook of essays in which he analyses and provides inspired solutions to the country's most intractable problems - poverty, unemployment, corruption, violence against women, communal violence, religious fundamentalism, illiteracy and more.

Born in a middle-class trading family, Kishore Biyani started his career selling stonewashed fabric to small shops in Mumbai. Years later, with the launch of Pantaloons, Big Bazaar, Food Bazaar, Central and many more retail formats, he redefined the retailing business in India. Incidentally, Kishore Biyani's objective is to capture every rupee in the wallet of every Indian consumer, wherever they are - an investment banker living in a south Mumbai locality or a farmer in Sangli.

One of the largest consumer markets of the world, India is made up of lots and lots of small consumers―each earning and spending just a little bit that adds up to a lot. It is served by millions of small suppliers oozing innovation and customer intimacy, and is powered by digital...