Lilliput Land cover art

Lilliput Land

How Small is Driving India's Mega Consumption Story

 Preview
Subscribe now Free with 30-day trial
Offer ends on 14 April, 2026 at 23:59.
Prime logo
Pay ₹5/month for 2 months and ₹199/month after 2 months, Cancel anytime. Offer ends on 14 April 2026 at 23:59. Take this offer!
1 credit a month to use on any title to download and keep.
Listen to anything from the Plus Catalogue—thousands of Audible Originals, podcasts and audiobooks.
Download titles to your library and listen offline.
1 credit a month to use on any title to download and keep
Listen to anything from the Plus Catalogue—thousands of Audible Originals, podcasts and audiobooks
Download titles to your library and listen offline
₹199 per month after 30-day trial. Cancel anytime.

Lilliput Land

Written by: Rama Bijapurkar
Narrated by: Rama Bijapurkar
Subscribe now Free with 30-day trial

Pay ₹5/month for 2 months and ₹199/month after 2 months, Cancel anytime. Offer ends on 14 April 2026 at 23:59.

₹199 per month after 30-day trial. Cancel anytime.

Buy Now for ₹667.71

Buy Now for ₹667.71

LIMITED TIME OFFER | Get 2 Months for ₹5/month

About this listen

 One of the largest consumer markets of the world, India is made up of lots and lots of small consumers―each earning and spending just a little bit that adds up to a lot. It is served by millions of small suppliers oozing innovation and customer intimacy, and is powered by digital infrastructure that does billions of unique and small transactions every day.In her new book, Rama Bijapurkar dismisses the easy and simplistic view of the Indian demographic and embraces all the complexities and opportunities that new India has to offer. Consulting Consumer Behaviour & Market Research Customer Service Economics Macroeconomics Marketing & Sales Small Business & Entrepreneurship
All stars
Most relevant
That the author is an authority on the subject comes through clearly and that they manage to break it down into digestible simple language is the clincher the me.
So against the grain and logical at the save time. True eye opener.

That it was narrated by the Author merits bonus points.

The clarity of Indian Insights, simplified.

Something went wrong. Please try again in a few minutes.
For a beautifully laid down book full of insights wish the narration was more engaging. A business book without benefit of a storyline needed a more engaging narration.

Insights

Something went wrong. Please try again in a few minutes.