New Products Management

A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent...

Turn raw ideas into profitable innovations with a definitive product management playbook designed for zero-to-one growth. Perfect for fueling your morning commute, this tactical audio experience cures launch-day overwhelm by delivering sharp, strategic clarity. Stop guessing and start shipping...

En este audiolibro usted encontrara un analisis concreto, agil y practico de las estrategias basicas que se pueden implementar en la administracion eficiente de un producto, teniendo como base fundamental el conocimiento de cada uno de los atributos y caracteristicas que hacen parte integral de un producto.