New Products Management

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    • Creating Value Through Innovation
    • Written by: Robert G. Cooper
    • Narrated by: James Edward Thomas
    • Length: 17 hrs and 25 mins
    • Release Date: 21-09-17
    • Language: English
    • 2 ratings
    • A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent...

    ₹833.60 or free with 30-day trial

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    ₹152.09 or free with 30-day trial