Personality Wins

Another US presidential election is underway, and Americans are engaged in the time-honored tradition of judging candidates by their personalities. It may sound unwise to pick the future leader of the free world based on personality traits rather than platforms, policies, and ideology, but that is exactly what Americans do. In fact, personality explains the results of the last 22 US elections - and can predict who will win in 2020. Personality expert Merrick Rosenberg and coauthor Richard Ellis have developed a system that reveals the pattern of who takes the White House and why.

Many factors shape the success or failure of a new business, whether it's a stand-alone start-up or a venture inside a larger corporation. But the most important and least understood of these factors is the personality of the entrepreneur - the particular combination of beliefs and preferences that drives his or her motivation, decision making, and leadership style. And your builder personality is the one resource you can directly control in growing a business that wins. Simply put, who you are shapes how you build for growth.

Political commentator and media personality Will Witt gives young conservatives the ammunition they need to fight back against the liberal media in this instant national bestseller. Popular culture in America today is dominated by the left. Most young people have never even heard of conservative...