Research Techniques

One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. But anyone can conduct product research. With this quick reference guide, you’ll learn a common language and set of tools to help you carry out research in an informed and productive manner.

Qualitative Research is the essential guide to understanding, designing, conducting, and presenting a qualitative research study. This fourth edition features new material covering mixed methods, action research, arts-based research, online data sources, and the latest in data analysis, including data analysis software packages as well as narrative and poetic analysis strategies. A new section offers multiple ways of presenting qualitative research findings. The accessible, jargon-free style makes this audiobook ideal for both novice and experienced researchers.

Do you have what it takes to become an author, but are not sure where to start? Promote Your Book gives enterprising authors the advantage they need to navigate the publishing industry and gain a better understanding of what book promotion is all about. This well-organized collection of the most successful low-cost and no-cost ideas provides solutions for both aspiring and seasoned authors in any genre. You will learn how to promote the book without changing your lifestyle; how to promote creatively, locally, and through social media; submit news releases and tip sheets; and more.

Whether you're a manager, owner, or employee, Customer Service Training 101 gets you up to speed fast. The completely revised and updated third edition addresses every aspect of face-to-face, phone, online, social media, and self-service interactions. Using scenarios, guidelines, and practice exercises, this inspiring training manual explains what to say and do, what to avoid, and why interactions go astray.

This is the book that guides you on your journey to becoming a successful self-help author. It gives you everything you need to write, publish, and promote a book that does justice to your ideas and expertise.

Stylish Academic Writing showcases a range of scholars from the sciences, humanities, and social sciences who write with vividness and panache. Individual chapters take up specific elements of style, such as titles and headings, chapter openings, and structure, and close with examples of transferable techniques that any writer can master.

In his quest to define ‘sporting greatness’, double Olympic champion Alistair Brownlee has spent nearly 4 years interviewing and training with some of the greatest minds in sport to discover what it takes to become – and remain – a champion. Featuring: Ian Botham Mark Cavendish ...

The Learning Rainforest is renowned educator Tom Sherrington's attempt to capture various different elements of our understanding and experience of teaching. It is a celebration of great teaching - the joy of it and the intellectual and personal rewards that teaching brings...

It’s 2022. Do you know if your online information is safe? According to a study by the University of Maryland, hackers attack internet-connected computers every 39 seconds. The same technology that’s made information sharing easier has put our privacy at risk more than ever. But it doesn’t stop there. International warfare is now waged on the digital stage, changing how countries influence global conflicts' outcomes. We live in an era of computers, data, and digital connections. This book will give you a better understanding of the current threats and solutions from the world of cyber warfare.