Social Media Sociology

Learn social media marketing in plain English, step by step. Buy the workbook used at Stanford Continuing Studies to teach social media marketing for business.

In this new edition, Steve Bruce discusses the continuing arguments for social egalitarianism, considering issues such as gay marriage, women in combat roles, and the 2010 Equality Act to debunk contemporary arguments against parity. As gender divisions are increasingly questioned, he looks ahead to the likely consequences of this for society.

The influx of social media platforms over the past 10 years is the greatest boon to marketing since the creation of the internet. While there is undeniably money to be made from social media marketing, the shear amount of competition makes getting started successfully more difficult than it would otherwise be. If you are looking for the best way to dip your foot into this marketing goldmine, then Social Media Marketing 2019: How to Become an Influencer of Millions on Facebook, Twitter, Youtube & Instagram While Advertising & Building Your Personal Brand is the audiobook for you.

Based on Donald Miller’s bestselling book?Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Most business owners are blindly guessing at their social media strategy...

There is an obesity epidemic in this country, and poor Black women are particularly stigmatized as "diseased" and a burden on the public health-care system. This is only the most recent incarnation of the fear of fat Black women, which Sabrina Strings shows took root more than 200 years ago.

Employers are increasingly recruiting their workers into politics to change elections and public policy - sometimes in coercive ways. Using a diverse array of evidence, including national surveys of workers and employers, as well as in-depth interviews with top corporate managers, Alexander Hertel-Fernandez's Politics at Work explains why mobilization of workers has become an appealing corporate political strategy in recent decades.

Trade disputes are usually understood as conflicts between countries with competing national interests, but as Matthew C. Klein and Michael Pettis show in this book, they are often the unexpected result of domestic political choices to serve the interests of the rich at the expense of workers and ordinary retirees. Klein and Pettis trace the origins of today's trade wars to decisions made by politicians and business leaders in China, Europe, and the United States over the past 30 years.

In 2010, pioneering sociologist Catherine Hakim shocked the world with a provocative new theory: In addition to the three recognized personal assets (economic, cultural, and social capital), each individual has a fourth asset - erotic capital - that he or she can, and should, use to advance within society. In this bold and controversial book, Hakim explores the applications and significance of erotic capital, challenging the disapproval meted out to women and men who use sex appeal to get ahead in life.

Civil resistance is a method of conflict through which unarmed civilians use a variety of coordinated methods (strikes, protests, demonstrations, boycotts, and many other tactics) to prosecute a conflict without directly harming or threatening to harm an opponent. This form of political action is now a mainstay across the globe. In Civil Resistance: What Everyone Needs to Know, Erica Chenoweth explains what civil resistance is, how it works, why it sometimes fails, how violence and repression affect it, and the long-term impacts of such resistance.

Parenting for a Digital Future moves beyond the panicky headlines to offer a deeply researched exploration of what it means to parent in a period of significant social and technological change.

Many of the prices we pay seem to make little sense. We shell out $2.29 for a coffee at Starbucks when a nearly identical brew can be had at the corner deli for less than a dollar. We may be less willing to give blood for $25 than to donate it for free. Americans hire the cheap labor of illegal immigrants to fix the roof or mow the lawn and vote for politicians who promise to spend billions to keep them out of the country.

Economists regularly promote Capitalism as the greatest system ever to grace the planet. With the same breath, they implore us to leave the job of understanding the magical powers of the market to the "experts." Despite the efforts of these mainstream commentators to convince us otherwise, many of us have begun to question why this system has produced such vast inequality and wanton disregard for its own environmental destruction. This book offers answers to exactly these questions on their own terms: in the form of a radical economic theory.

Legal scholar and architect Sara C. Bronin examines how zoning became such a prevailing force and reveals its impact. Outdated zoning codes have maintained racial segregation, prioritized cars over people, and enabled great ecological harm. But, as Bronin argues, once we recognize the power of zoning, we can harness it to create the communities we desire, and deserve. Drawing on her own experience leading the overhaul of Hartford's zoning code and exploring the efforts of activists and city planners across the country, Bronin shows how new codes are reshaping our cities.

Identity Economics bridges a critical gap in the social sciences. It brings identity and norms to economics. People’s notions of what is proper, and what is forbidden, and for whom, are fundamental to how hard they work, and how they learn, spend, and save. Thus people’s identity—their conception of who they are, and of who they choose to be—may be the most important factor affecting their economic lives.

For years, America has been plagued by slow economic growth and increasing inequality. In The Captured Economy, Brink Lindsey and Steven M. Teles identify a common factor behind these twin ills: breakdowns in democratic governance that allow wealthy special interests to capture the policymaking process for their own benefit.

Humans are hard-wired for collaboration, and new technologies of communication act as a super-amplifier of our natural collaborative mindset. This volume in the MIT Press Essential Knowledge series examines the emergence of a new kind of social collaboration enabled by networked technologies. This new collaborative society might be characterized as a series of services and startups that enable peer-to-peer exchanges and interactions though technology.

In Liberal White Supremacy, Angie Beeman argues that white supremacy is maintained not only by right-wing conservatives or stereotypically uneducated working-class racial bigots but also by progressives who operate from a liberal ideology of color-blindness, racism-evasiveness, and class elitism. This distinction provides insight on divisions among progressives at the local level, in community organizations, and at the national level, in the Democratic Party.

Our cities are changing. Around the world, more and more money is being invested in buildings and land. Real estate is now a $217 trillion-dollar industry, worth 36 times the value of all the gold ever mined. It forms 60 percent of global assets, and one of the most powerful people in the world - the president of the United States - made his name as a landlord and developer.

While patriarchy and misogyny are problems everywhere, they take on a particularly pernicious form in Christian churches, where those with power have been insisting, since many decades before #MeToo, that this sexually dysfunctional environment is, in fact, exactly how God wants it to be. #ChurchToo turns over the rocks of the church's sexual dysfunction, revealing just what makes sexualized violence in religious contexts both ubiquitous and uniquely traumatizing.

Impassioned antislavery rhetoric made antebellum Boston famous as the nation’s hub of radical abolitionism. In fact, the city was far from a beacon of equality. In No Right to an Honest Living, historian Jacqueline Jones reveals how Boston was the United States writ small—a place where the soaring rhetoric of egalitarianism was easy, but justice in the workplace was elusive. Highlighting the everyday struggles of ordinary Black workers, this book shows how injustice in the workplace prevented Boston—and the United States—from securing true equality for all.