Sport Management Strategy

Is there a secret to winning all the time?What is the Stuff Champions are made of?What gives victorious teams that edge?Six years after sports commentator and writer Harsha Bhogle and advertising and communication consultant Anita Bhogle (both IIM-A alumni) first explored these questions and...

Not too long ago, Max Best was stuck in a dead-end job, trudging from one day to the next and mourning the fact that his burning love of soccer was getting buried in a landslide of cold statistics and intangible tactics. Then, after saving an old man from a mugging, he was "cursed" with the ability to instantly ascertain a soccer player's attributes on sight and use that knowledge to upgrade his own skills. Now he's making a name for himself as an amateur team manager, but it's not enough for him to ditch his dud of a job.