Giustiniano La Vecchia
AUTHOR

Giustiniano La Vecchia

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Giustiniano La Vecchia | Author, Writer, People & Cultural Evangelist

Some write to entertain, and some write to awaken. Giustiniano La Vecchia belongs to that category of authors who write to shake the very foundations of conventional thought, operating along two distinct yet converging paths.

In his essays, Giustiniano acts with the precision of a People & Cultural Evangelist. It is here that he gave life and form to the Human Belonging paradigm, an original concept that redefines the human sense of belonging by intertwining it with intergenerational cooperation, the profound practice of inclusion, and the necessity of inspiring leadership. His is a constant analytical effort aimed at humanizing organizations and providing concrete visions for those who wish to lead social and professional change.

In his novels, his language transforms into a geography of the soul.
The goal is not merely to narrate, but to ensure that the reader returns to being a seeker of horizons (cacciatore di orizzonti).

These books do not offer ready-made answers; instead, they become the fixed point from which to chart new routes, allowing readers—by reclaiming their own silence, to learn how to dwell within their deepest questions. Giustiniano leads toward a necessary stripping away: shedding the superstructures of the ego and the obsession with control to rediscover the power of the present moment.

This is not an invitation to stillness, but an act of courage to let go of the weights of the past and the anxieties of the future—the only chains that prevent us from fully adhering to the truth of the instant.
These are architectures of thought born for those who want to understand what happens when we stop obeying and finally start choosing.

Founder of Hubrains and a TEDx speaker, Giustiniano merges the urgency of collective impact with the intimacy of the inner journey. For him, a book is not a refuge from the world, but a tool to return to it clearer, freer, and finally awake.

He does not ask you to read a story. He challenges you to write your own, starting with a question that unhinges the present: "What if the future were written by consciences, and not by conventions?"

Published Works:

Life Marketing (2008)

Eva Calls Eva – Female Leadership (2012)

Life Is a Startup (2019)

Happiness? It's a Journey – Conversations on Life Between an Adult and a Teenager (2021)

The Lighthouse of Souls (2023)

The Inspirat@rs of the New Millennium (2024)

Passport to Happiness (to be released on May 20, 2025)
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Product List
  • La Vita è una Startup cover art
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  • Il faro delle anime cover art
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