Herbert Höckel
AUTHOR

Herbert Höckel

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About the Author Herbert Höckel is an entrepreneur, market researcher, author and keynote speaker and has been a key figure in the insights industry since 1994. As founder and Managing Director of moweb research GmbH, he is regarded as one of the pioneers of digital market research in Germany. With an internationally established online panel and a full-service approach from study design through to implementation, moweb research delivers fast, high-quality and practice-oriented research solutions in more than 70 countries. In parallel, Herbert Höckel serves as Managing Director of AMR Advanced Market Research GmbH, a specialist agency for multinational data collection with strong expertise in CATI studies. The combination of digital panel strength and classical telephone research enables him to design precise mixed-mode approaches and reliably reach even the most challenging target groups. As a member of the Esomar Council (2025–2028), Herbert Höckel represents the interests of the international research community and is committed to quality, innovation and customer centricity. In his books, columns and keynote talks, he demonstrates how companies can truly think from their customers’ perspective, dispels common myths about market research, and offers clear, actionable insights for business practice.
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