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James Smith is the world’s fastest-growing online PT. Honest, unapologetic and outspoken, yet erudite, authentic and endlessly passionate about exposing the toxic myths within diet culture, and committed to helping people to reach their goals and make positive change for good.
Not a Diet Book was his first ever book which made him a Sunday Times No.1 Best Selling Author and his second best selling book continues the nuanced title theme and is called 'Not a Life Coach'.
