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Jed Morley is the founder and CEO of Backstory Branding, a brand strategy and messaging firm that multiples the value of growth-stage companies by getting their stories straight. With over 20 years of experience, Jed has built category-leading brands like BambooHR, Consensus, Gabb, Grow, Havenpark Communities, Lucid Software, Property Management Inc. (PMI), SecurityMetrics, Tanner LLC and Vasion. His proprietary Backstory Brand Wheel™ Framework empowers leaders across industries to clarify their purpose, articulate their value, and codify their culture—driving alignment and accelerating growth for bigger impact and better exits.
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