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Jeff Strong spent nearly three decades in the global consumer prod-
ucts industry, serving in senior executive roles at Procter & Gamble
and Johnson & Johnson, including as global president and chief cus-
tomer officer. His professional experience in general management,
research, strategy, and organizational leadership shaped both the
rigorous national study behind this book and his insights into how
culture forms, flourishes, and sometimes falters.
In addition to his corporate leadership, Jeff has served as a bishop
and mission president in The Church of Jesus Christ of Latter- day
Saints and as a faculty member at Brigham Young University. He also
worked for a time as an advisor to the Church. Drawing from both
executive and pastoral experience, he brings a rare combination of
deep research experience, analytical depth, and lived faith to one of the
most consequential and personal questions facing the Church today.
Jeff and his wife, Sara, live in Midway, Utah. They are the parents
of five children and grandparents to six.
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