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Joanna Feeley is founder and CEO at TrendBible, a trend-forecasting agency specialising in the future of life at home. She has over twenty-five years’ experience as a trend forecaster and consultant. Her models and advice in this book are based on her work advising brands, retailers and charities on what future audiences will think, feel and do.
Joanna writes and speaks about the future of life at home, and her insights have been published by The Independent, Financial Times, The Guardian, Retail Week, BBC Radio 4 and Marketing Week.
A multi-award winning businesswoman, Joanna was named as ‘one of the new generation of female entrepreneurs’ by think-tank Institute of Public Policy Research (IPPR), and was named Creative Entrepreneur of the Year in the Great British Entrepreneur Awards. She is a member of the Association of Professional Futurists.
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