Karen Green
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Karen Green

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Karen Green is a sales expert who started life as a successful retail buyer for UK retailers, Tesco and Boots, before crossing the table and working as a Commercial Director - selling everything from Christmas puddings to Sushi. She now uses this vast experience to help SME business owners and sales team to sell more and sell better by understanding the psychology of how their customers buy. She has helped clients achieve enviable success from gaining listings in UK retailers to winning major contracts with the likes of Nike and Amazon. She is the best selling author of two books, "Buyer-ology - know your buyer, sell more and sell better" and “Recipe to Success – the ingredients of a profitable food business” which was shortlisted for Business Books awards 2018. Karen is a sought-after speaker who delivers keynote speeches at major events such as IFE and Retail week live and creates bespoke workshops for UN ITC, Virgin and Enterprise nation alongside her own training and mentoring programmes She is a passionate and highly knowledgeable foodie, judging at many major awards including Great Taste, Grocer Own Label and Quality Food.
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