Kathy Palokoff
AUTHOR

Kathy Palokoff

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I am a serial entrepreneur and educator. My newest company goFirestarter is a coaching, content development, and consulting company that helps individuals and organizations ignite, fuel, and accelerate their growth and fulfill their passion. I am also a founder and partner at CUSTOMERicity, a creative agency that helps businesses increase revenue through customer-centric marketing and branding, and a founder and partner at Joe Squared, which has been named one of the nation’s top 50 pizza restaurants. Prior to my experience as an entrepreneur, I was a vice president at Saatchi & Saatchi, one of the world’s largest advertising agencies where I helped companies like DuPont, Kodak, Merial, Comdisco, and Prudential. I am an adjunct professor at Newhouse School of Advertising and also taught at Rensselaer Polytechnic Institute, Rochester Institute of Technology and Nazareth College. I am active in the Women’s President Organization and serve on the boards of the Jewish Federation of Rochester and Great Dames. I am a three-time finalist for the Athena Award and winner of Enterprising Woman, SmartCEO and Inner City 100 awards. I hold a B.S. in Journalism, West Virginia University; Masters in Public Administration, SUNY at Brockport; and completed all doctoral coursework and comprehensives from Rensselaer Polytechnic Institute for a Ph.D. in Technical Communication and Rhetoric. On a personal note: I have amazing kids and grandkids, love birthday cake and romance novels, and am currently writing two other books: a novel called Traveling Fat and a book on customer care called: Customers are Dogs: The Care and Feeding of Your Best Friend. I also have the honor of helping other authors fulfill their dreams by working with them on book proposals and writing. Life is good.
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