Lee Freeman-Shor
AUTHOR

Lee Freeman-Shor

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Lee is the author of the international bestseller ๐“๐ก๐ž ๐€๐ซ๐ญ ๐จ๐Ÿ ๐„๐ฑ๐ž๐œ๐ฎ๐ญ๐ข๐จ๐ง and co-author of its sequel, ๐’๐ญ๐จ๐œ๐ค ๐Œ๐š๐ซ๐ค๐ž๐ญ ๐Œ๐š๐ž๐ฌ๐ญ๐ซ๐จ๐ฌ. He is best known for his research bringing to light the link between how an investor โ€˜reactsโ€™ when winning or losing and their ultimate success. He introduced a widely recognised framework of investor archetypes โ€”Assassins, Hunters, Rabbits, Raiders, and Connoisseurs โ€” creating a behavioural vocabulary that helps explain how investors โ€˜reactโ€™, and how that leads to success or failure. Before Lee became an author, the Citywire 1000 report recognised him as one of the worldโ€™s top fund managers in 2012. His flagship fund received the top AAA rating by Citywire and a Gold rating from S&P Capital IQ. Lee has a Masterโ€™s Degree in Psychology & Neuroscience of Mental Health and a LL.B(Hons) Law Degree. He is also a Licensed Independent HeartMathยฎ Certified Trainer and Mentor. He is married and lives with his wife and son in Israel. When he is not researching and writing his books, he can be found carrying his wifeโ€™s SUP on the beach, playing Mahjong, watching darts, and studying Kabbalah.
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