Lior Zoref
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Lior Zoref

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Dr. Lior Zoref is a crowd wisdom researcher, an international speaker, former Microsoft executive, and private consultant for crowdsourcing and digital strategy. He teaches crowdsourcing and digital marketing to MBA students and at the Israeli Marketing Association. He gave the first ever crowd-sourced TED talk at TED 2012 in Long Beach, California. He holds a bachelor’s and master’s degree in computer science from the Technion and PhD from Bar-Ilan University. He worked for fourteen years at Microsoft where his last role was Vice President of Marketing for Consumer and Online Services.

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