Mara Einstein
AUTHOR

Mara Einstein

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Mara Einstein is a powerhouse marketing critic who pulls no punches. After working for a decade in corporate marketing for some of the biggest names in the business, she left for academia, writing, and speaking. That transition was motivated by a desire to pull back the curtain on consumerism’s dark side with the goal to 1) persuade companies to do better and 2) give people tools to increase their power in the marketplace. She has written for outlets like Advertising Age, HBR, and Fastcoexist, and given talks from New York to San Francisco, from Brazil to the UK. Mara is regularly quoted in The New York Times, Los Angeles Times, and The Wall Street Journal, among many others, and has appeared on The Brian Lehrer Show, NPR’s Marketplace, and popular podcasts, such as The Majority Report with Sam Seder. Dr. Einstein (yes, she is distantly related) has a BFA in theater from Boston University, an MBA from Northwestern University, and a PhD in Media Ecology from New York University. She is a tenured professor, and former chair, of media studies at CUNY. For the latest trends in advertising and marketing, visit my website drmaraeinstein dot com, or follow me on TikTok (drmaraeinstein).
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