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Who Do You Want Your Customers to Become
- Written by: Michael Schrage
- Narrated by: Erik Synnestvedt
- Length: 2 hrs and 47 mins
- Unabridged
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Who do you want your customers to become? According to MIT innovation expert and thought leader Michael Schrage, if you aren’t asking this question, your strategic marketing and innovation efforts will fail. In this latest HBR Single, Schrage provides a powerful new lens for getting more value...
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Who Do You Want Your Customers to Become
- Narrated by: Erik Synnestvedt
- Length: 2 hrs and 47 mins
- Release Date: 07-08-12
- Language: English
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₹377.18 or free with 30-day trial
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The Innovator's Hypothesis
- How Cheap Experiments Are Worth More than Good Ideas
- Written by: Michael Schrage
- Narrated by: Walter Dixon
- Length: 6 hrs and 58 mins
- Unabridged
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What is the best way for a company to innovate? That's exactly the wrong question. The better question: How can organizations get the maximum possible value from their innovation investments? Advice recommending "innovation vacations" and the luxury of failure may be wonderful for organizations...
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The Innovator's Hypothesis
- How Cheap Experiments Are Worth More than Good Ideas
- Narrated by: Walter Dixon
- Length: 6 hrs and 58 mins
- Release Date: 09-10-15
- Language: English
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₹655.38 or free with 30-day trial
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