AUTHOR

Mike Damphousse

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Mike Damphousse, founding partner of Category Design Advisors, brings an experienced, pragmatic aspect to strategic category design from three decades as a founder, CEO, CMO, startup advisor and a limited partner with Stage 2 Capital. His first book, The Category Creation Formula, co-authored with Kevin Maney, expands the business discipline of category design. He publishes articles often and is a frequent podcast guest, including hosting the podcast, Category Thinkers. He was most recently founder and CEO/CMO of Green Leads, which was acquired by Next 15, and has served on several boards. Mike holds a BS in Computer Science from Merrimack College and lives on the water in both New Hampshire and Florida with his wife, Linda.

Best Sellers

The Category Creation Formula

Discover, Design, and Win New Market Categories

Written by: Kevin Maney, Mike Damphousse

Narrated by: Chris Brinkley

Length: 5 hrs and 52 mins

Release Date: 24-02-26

Language: English

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₹1,890.00 or free with 30-day trial

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Mike Damphousse

Best Sellers

The Category Creation Formula

The Category Creation Formula

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