Nataly Kelly
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Nataly Kelly

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Nataly Kelly is a seasoned business leader, international business expert, and longtime Harvard Business Review contributor on the topic of global business who is dedicated to empowering business leaders to strategically expand internationally. She is the Chief Marketing Officer at Zappi, a world-class consumer insights platform that helps companies create brands, ads, products and shopping experiences people love. Previously, Kelly served at HubSpot as Vice President of Marketing, Vice President of International Operations and Strategy, and Vice President of Localization, where she helped drive international expansion. She was previously Chief Research Officer at CSA Research. Kelly wrote Take Your Company Global: The New Rules of International Expansion (Berrett-Koehler Publishers) to detail the new realities of international expansion and share a comprehensive guide for businesses that seek to grow globally in a predictable, sustainable, and effective way. Kelly is an Adjunct Professor in the M.A. program in localization management at the Middlebury Institute of International Studies in Monterey, California. She was named a Remote Work Influencer in January 2022 by Remote and a Top 25 Content Marketers in Enterprise Software and Women Worth Watching in 2015. She received a bachelor’s degree in Spanish with a minor in Intercultural Communication from Wartburg College. She is a former Fulbright scholar in sociolinguistics and completed graduate studies at the Universidad Andina Simón Bolívar in Ecuador.
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