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Dr. Peter Ubel is a physician and a behavioral scientist at Duke University. He is the author of three previous books: Pricing Life (MIT Press, 2000); You're Stronger Than You Think(McGraw-Hill, 2006); and Free Market Madness: Why Human Nature is at Odds with Economics--and Why It Matters (Harvard Business Press, 2009). He has contributed to The New York Times , The Los Angeles Times, Psychology Today, and The New England Journal of Medicine , among other publications.
