Pietro Marilli
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Pietro Marilli

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Pietro Marilli is a strategic positioning and B2B marketing consultant for industrial and technology companies. He is the founder and CEO of CDWEB, a Milan-based B2B marketing boutique established in 2002.

For more than twenty years, he has advised industrial and manufacturing companies, ICT providers, software companies, and B2B SaaS businesses selling complex products, services, and solutions. He helps them define their value proposition, strengthen their market positioning, build authority, and generate qualified business opportunities.

Throughout his career, he has supported more than 300 Italian and international companies with their B2B positioning, marketing, and lead generation strategies. He has also received a European Search Award for a search marketing project.

He is the author of three books on marketing and B2B business growth: *Search Marketing Design* (2018), *Crescere senza pubblicità* (2021), and *Scegli i tuoi clienti* (2025), also published in English as *Choose Your Clients*.

His approach is based on a clear principle: in B2B markets, the company with the best product does not necessarily win. The winner is often the company perceived as the most competent, reliable, and safest choice.
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