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Richard Banfield
AUTHOR

Richard Banfield

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I’ve written several books on leadership. Most recently, Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams, which I co-authored with Nate Walkingshaw and Martin Eriksson. I also authored Design Leadership, a guide for leaders of both design teams and design agencies/firms. My first book, Design Sprint: A Practical Guidebook for Building Great Digital Products, I co-authored with C.Todd Lombardo and Trace Wax. Each of these books has sold over 10,000 copies and have been translated into a dozen or more languages. Currently advising several companies. As a seasoned CEO and executive leader I act as the CXO to my clients. I provide coaching, strategic guidance and practical support to my client's C-suite. Previous to my advisory work I was VP of Design Transformation at InVision, a Saas platform for designers and developers. My team was responsible for building practices and products to accelerating design maturity with our enterprise clients. My portfolio of digital maturity-focused solutions included the Design Maturity Assessment, InVision Learn, and The Design Leadership Forum. These three pillars supported our customer's digital transformation goals. My team also produced documentary films on how successful teams work together, notably the movies 'Squads' and 'Transformation by Design'.
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