Safir Anand
AUTHOR

Safir Anand

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Safir Anand, a versatile professional, is an entrepreneurial lawyer, brand evangelist, artist, composer, and author. Renowned for his innovative contributions, from India's first sound and image mark to the world's inaugural IP Festival IPFEAST, he continues to champion India's heritage and brand prowess. Safir Anand is the author of INDIA UNBOXED and CHRYSALIS. The creative genius behind many leading brands in India proffering inputs on brand strategy, business models, marketing and commercial insights, blended with an insightful mastery of IP Law. Safir Anand extensively contributes to prestigious national and international publications and is on the editorial panel of prominent journals and magazines focused on commercialization, licensing, franchising, and Intellectual Property. His career of over 25 years delved into different dimensions of monetization with his ingenious sagacity, adding to accruing diverse recognitions on numerous global platforms. Accredited as India’s Top Attorney, Safir Anand is the Senior Partner & Head of Trademarks, Contractual & Commercial IP at Anand & Anand.
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