Writing, Research & Publishing Guides

This expanded audio collection presents William Zinsser's On Writing Well, the classic teaching book that has sold more than 1 million copies, together with a new 90-minute section....

How do master storytellers compel us? There have been many attempts to understand what makes a good story, but few have used a scientific approach....

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers....

Conversationally Speaking has become the most popular book in the world teaching conversation skills. Millions of people have used it to learn the secrets of effective communication....

Fully revised, updated, and expanded, this modern classic will teach you to use the art of storytelling to persuade, motivate, and inspire in life and business....

Using minimal technical terms, First You Write a Sentence is Professor Joe Moran's unpedantic but authoritative explanation of how the most ordinary words can be turned into verbal constellations of extraordinary grace.... 

Stephen Fry believes that if you can speak and read English, you can write poetry....

What is writing? Can anybody do it? What's the best way to get started? And keep going? Over a decade ago...

A charmingly idiosyncratic look at writing, creativity, and the author's own novels....

Bird by Bird is the bible of writing guides - a wry, honest, down-to-earth book that has never stopped selling since it was first published in the United States in the 1990s. Best-selling novelist and memoirist Anne Lamott distils what she's learned over years of trial and error....

When the world's biggest and most moving events took place - World War II, the Moon landing, the death of Princess Diana, and many more - Time magazine was there to tell the story with passion and clarity....

Have you ever wondered how to improve your English grammar skills with little to no effort at all? How about the most effective ways to master punctuation and structure sentences like a professional book editor? If so, keep reading because you’re in for a treat....

Writing advice tends to be full of "rules" and "tips" which are either too broad to be helpful or outright wrong. In On Writing and Worldbuilding, we will discuss specific and applicable ideas to consider....

The shocking inside story of how dysfunction, misconduct and scandal almost brought down one of Hollywood's greatest companies....

This is the original "Little Book," without add ons by later writers. This is a treasure to writers because it "omit(s)" needless words"....

When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over....

In his sophomore year of college, Mark Zuckerberg created a simple website to serve as a campus social network. The site caught on like wildfire, and soon students nationwide were on Facebook....   

Novelist Jessica Brody presents a comprehensive story-structure guide for novelists that applies the famed Save the Cat! screenwriting methodology to the world of novel writing....

Improve your craft and become a more successful, motivated writer by programming your brain....

There's a mantra real writers know but wannabe writers don’t. And the secret phrase is this: "Nobody wants to read your shit." Recognizing this painful truth is the first step in the writer's transformation from amateur to professional....

No one knows more about how to be creative than former Python and Fawlty Towers creator John Cleese. In this handy and often amusing guide he offers insights into his creative process and how you can come up with ideas, refine them and finally put them into action....

Do you work and live with people who are hard to convince? Who dismiss ideas before even thinking about them? Do you want to know how to influence people, without being manipulative? Listen to find out more....

On October 5, 2017, the New York Times published an article by Jodi Kantor and Megan Twohey that helped change the world. For months, they had been having confidential discussions with top actresses, former Weinstein employees and other sources, learning of disturbing allegations....

In The News: A User’s Manual, de Botton has written the ultimate guide for our frenzied era....

American English speakers use many phrases and expressions on the job. If you don’t know these expressions, you’re left out of the conversation....

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.

Americans' current trust in journalists is at a dismayingly low ebb, particularly on the subject of national and international politics. It might be tempting to look back to the mid-twentieth century, when the nation's press corps was a seemingly venerable and monolithic institution that conveyed the official line from Washington with nary a glint of anti-patriotic cynicism. As Kathryn McGarr's City of Newsmen shows, however, the real story of what Cold War-era journalists did and how they did it wasn't exactly the one you'd find in the morning papers.

Das grundlegende Ziel eines jeden Unternehmens ist es, den Wert des Betriebes für die Aktionäre zu steigern. Unabhängig davon, ob Sie eine große Resonanz auf eine Zeitungs- oder Zeitschriftenanzeige, einen Direktverkaufsbrief oder eine Internetseite erzielen wollen, müssen Sie sich über folgende grundlegende Tatsache im Klaren sein: "Was ist es, das Ihr Unternehmen ausmacht?" Ein wichtiges und häufig genutztes Instrument der Marketingkommunikation ist der Werbebrief. Er kann Ihren Kundenstamm aufbauen und Ihren Umsatz steigern.

Stressfrei durch dein Studium: Der komplette Guide zum perfekten Abschluss durch korrektes wissenschaftliches Schreiben. Ca. 60 % aller jungen Erwachsenen in Deutschland starten ein Studium - Nur ca. 35 % beenden es auch. Die Gründe für Studienabbrüche sind zahlreich: Stress im Studium, fehlende Arbeitsmethoden und wissenschaftliche Kenntnisse: Überlastung ist die Folge... Erkennst du dich hier wieder: Angst vor Hausarbeiten: Um Hausarbeiten und besonders die Bachelorarbeit findest du keinen Ausweg.

This is not a book about Iraq's history, nor an inventory of the many Middle Eastern wars that have spun out over the past twenty years, though both wars and history are part of its narrative, from the American invasion to the Arab Spring, ISIS and beyond. This is the story of a people who once lived under the rule of a megalomaniac leader who shaped the state in his own image. Then one day, after yet another war, a foreign army invaded, toppled the leader, destroyed the state, and proceeded to invent a new country. 

Award-winning writer Dan Wakefield reveals how writers, artists, musicians, and creative people of all kinds can unleash the principle of creativity within so that it can infuse every aspect of our lives. Wakefield challenges the belief that to be creative, one must be alienated, neurotic, irresponsible, and a failure at relationships. Drawing on examples from religion, philosophy, and literature Creating from the Spirit teaches us that the key to creation is clarity of body, mind, and spirit.

Unscripted is the inside story of the struggle to control one of the world's great entertainment empires. It is the story of the last great Hollywood mogul, Sumner Redstone: the ninety-something founder of Paramount Global who, well into his dotage and facing a scandalous lawsuit, proves increasingly unable to run the sprawling company he has built. It is the story of his daughter, Shari Redstone: Sumner's heir apparent who, despite being groomed for power for six decades, struggles to assert her authority over the company and her family's legacy.

Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what keeps readers transfixed. Wired for Story reveals these cognitive secrets—and it’s a game-changer for anyone who has ever set pen to paper.

Pendant presque 25 ans, la journaliste Isabelle Richer a suivi les procès les plus marquants et les plus significatifs à titre de correspondante au palais de justice de Montréal. Couvrir ainsi la scène judiciaire, c’est côtoyer le pire de la nature humaine, rappelle-t-elle. C’est plonger au cœur de la violence, la détresse, la folie et la douleur. Être ainsi quotidiennement confronté à tant de drames laisse des traces.

Endlich keine Schreibblockaden mehr: Schnell und stressfrei in 5 Schritten zur fertigen Abschlussarbeit. Wenn sich die Gedanken nicht in Worte fassen lassen: Fast jeder Student leidet im Laufe des Studiums an Schreibblockaden. Die Folgen andauernden Aufschiebens können gravierend und langwierig sein: Schlechter Abschluss: Die Schreibblockade demotiviert und raubt Zeit. Die Folge ist, dass dein Abschluss schlechter ausfällt. Dabei sind thematisch keinerlei Lücken vorhanden - Nur die Schreibblockade hat deine Note negativ beeinflusst.

Someday, your life story is likely to be boiled down to a few lines. If you leave things to chance, your obituary is almost sure to be solemn, formulaic, and full of errors—an obligatory final chapter written in haste by others. James R. Hagerty, longtime obit writer for The Wall Street Journal, knows how to get the job done right: Do it yourself, starting now, while you still can.

In the early 2000s, John Kapoor had already amassed a small fortune in pharmaceuticals when he founded Insys Therapeutics. A boom time for painkillers, he had developed a novel formulation of fentanyl, the most potent opioid on the market. Kapoor, a brilliant scientist with relentless business instincts, was eager to make the most of his innovation. But there was a problem: the drug was a niche product, approved only for cancer patients in dire condition. So he recruited an ambitious, persuasive team, who employed a variety of deceptive techniques.

Copywriting itself is very simple, but does require that you follow some key points and methods to be successful. I plan to teach you some of these keys and methods so that they will help you on your journey to successful copywriting and save you years of learning. While I have written most of my own web copy, this can be outsourced based on your specific situation; it's not something that you’d want to outsource all the time. 

Der Bestseller vom Business Storyteller Thomas Pyczak! Wir lieben Geschichten. Sie unterhalten, berühren, begeistern – und bleiben im Gedächtnis haften. Wer gut erzählen kann, der wirkt souverän, überzeugend und versteht es, Menschen mitzunehmen. Auch im Business geht es nicht ohne Storytelling – oft spielt es sogar eine entscheidende Rolle. Gute Geschichten helfen, Kunden zu gewinnen, Investoren zu überzeugen oder eine Beförderung zu bekommen. Thomas Pyczak glaubt, dass Storytelling eine Schlüsselfähigkeit für jeden ist, der erfolgreich sein möchte.