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The Copywriter's Handbook

A Step-By-Step Guide to Writing Copy That Sells, 4th Edition

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The Copywriter's Handbook

Written by: Robert W. Bly
Narrated by: Barry Abrams
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About this listen

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

  • Eight headlines that work-and how to use them
  • The five-step "Motivating Sequence" for generating more sales and profits
  • 10 tips for boosting landing page conversion rates
  • 15 techniques to ensure your emails get high open and click-through rates

This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources.

©1985 Robert W. Bly (P)2020 Tantor Marketing Marketing & Sales Writing, Research & Publishing Guides Creative Writing
All stars
Most relevant
I read this book for social media marketing. But its have more than that.
actually it clear everything on copywriting.

Great for social media Copy

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