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The Man Behind Madden on Building Another Hit

The Man Behind Madden on Building Another Hit

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 Most hit makers never make a second hit. Bing Gordon cracked the code. As part of the founding team at Electronic Arts, he helped build Madden, The Sims, and SimCity, and learned exactly why people return to a product (or don’t). His first question for any business is a strange one: Does your app make customers feel liked? Chapters 0:00 Does your app make customers feel liked? 0:38 Why video game companies become one-hit wonders 2:03 Bing Gordon, Electronic Arts co-founder 2:39 Why creators and musicians struggle to repeat a hit 4:35 How EA kept the Madden NFL team motivated for decades 5:56 Why gamers come back: social, mastery, and rewards 7:39 Session economics and the MyFitnessPal retention lesson 11:08 Customer retention: does your product love its users? 12:15 How Duolingo and Peloton make users feel recognized 13:15 Zynga, Facebook, and Twitter’s magic engagement numbers 14:18 How Twitter’s retweet came from watching user behavior 16:47 Why customer feedback misleads product teams 17:43 Why kids love Roblox games adults find boring 21:01 What SimCity players taught EA about personalization 22:48 How parents should talk to kids about video games Learn more about your ad choices. Visit megaphone.fm/adchoices
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