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Publisher's Summary

A groundbreaking book that boldly claims the key to success in business is not talent, connections, or ideas, but the ability to persuade people to take a chance on potential.

No one ever makes it alone. But how come some people can get investors to believe in their ideas while others - sometimes with even better ideas - fall flat? What is it about certain people that make us want to take a bet on them? What is it that makes them backable? As it turns out, it's not what you think. Backability is not driven by having the best experience, the finest pedigree, or the most innovative ideas. In fact, many highly successful people are backed long before they are qualified. We tend to view these people as lucky. But the decision to back them is neither an accident nor a mistake and rarely the result of good luck.

Drawing from his own business experience, countless interviews with some of tech's biggest innovators, and compelling case studies of classic success stories like Howard Schultz and Elon Musk, Gupta breaks down the six qualities of backable people who get others to take a bet on them. Backable pulls back the curtain on the illusive X factor that some people just seem to have and instead offers concrete tools like crafting the right pitch and appropriately scaling a project's vision. Anyone from aspiring entrepreneurs to start-up stars can master these skills and jump-start their next big idea.

©2021 Suneel Gupta (P)2021 Little, Brown & Company

What listeners say about Backable

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Practical and insightful !

Loved listening to this book. Offers a very practical , real world view , tips on pitching your ideas irrespective your profession . Very relatable in everyday life as you see successful Vs not so successful individuals , businesses , entrepreneurs. There is nothing out of the world advice , but the beauty is in the way insights have been brought together in this book with detailed examples , anecdotes , interviews . Worth a collection for your library !

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Relevant and Useful

Loved it. Covers micro aspects of pitching and highly recommended for first time entrepreneurs!

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  • Amazon Customer
  • 12-06-21

absolute must read

what a gem! this book provides i valuable insight for anyone with an idea.

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  • ROVAN DSOUZA
  • 10-06-21

Must read

Interesting & informative . Liked the style of the author. Must read for all age group to understand startups.

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  • Nikolai Yinger
  • 17-04-21

I like it

good book full of thought provoking stories. some chapters felt a little bit repetitive.

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  • Carsten Korch
  • 13-03-21

I simply loved this book from the beginning to the end.

Not only does Suneel open your mindset, he also tweaks many thoughts and turn them into usable insights and tips you can implement easily right away.

I work in sales and after reading “Backable” I tweaked my pitch with a few of Suneel’s tips which changed my presentation from “better is better” to “different is better” and now it’s working much better.

Thank you, Suneel

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  • Alloyd
  • 12-03-21

Best book of the year!

If you listen to one book this year, make it this one. It’s moving, enlightening, inspiring, and just really fun to read. Suneel’s insights are unique and happened to overturn some of my long-term beliefs. Turns out it’s not about charisma, but conviction. It’s not about having all the answers, but getting the audience to feel they are a part of your idea. This book is full of fascinating stories, interviews, and pearls of wisdom from the author’s entrepreneurial life. He shares his life’s lessons from a place of humility. I feel like I made all the same mistakes so many times, and yet failed to learn these important lessons until reading this book. This book is for every entrepreneur, every business leader, every sales person, and anyone with an idea that requires others to buy in. Suneel is a great storyteller, so the audio book version is fantastic. Listen to it, you won’t regret it!

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  • Brent Hemelt
  • 03-03-21

Phenomenal

This book changed the way I look at my future. Sincerely hope anyone reading this gives it a shot! Promise you will be captivated from the very first story about the first woman ever employed by Ford ;)

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  • Ben Wiener
  • 02-03-21

Good framework for pitching

Excellent actionable advice abs guidance for startup entrepreneurs or anyone else who needs to pitch a new venture or idea

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  • SAB
  • 13-03-21

straightforward take home massages

yes. this book is good. rekindled my ideas and a gave me room to feel inexperienced and OK at the same time. I will for sure use some of the tips as I move forward

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  • James Murray
  • 01-04-21

A concise manual in Idea To VC Pitching

This is the perfect book to read when you are in the space of "I have this idea/ideas and if it's going to work I'll need some backing, should I go for it and if so, how?". Well done Suneel.