Be Kind cover art

Be Kind

A Radically Different Approach to Leadership

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Be Kind

Written by: Gui Costin, Morgan Holycross
Narrated by: Patrick Tighe
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About this listen

In business, your most powerful tool isn’t a strategy, a spreadsheet, or a vision. It’s your words.

The way you speak to your team shapes everything: your culture, your loyalty, the care your employees show one another, the way they treat your customers—even the quality of your product.

In Be Kind, Gui Costin shows that leadership language is not soft. Thoughtful words can drive a hard-charging, high-performance culture without breeding burnout, fear, or toxicity. Speaking with clarity, respect, and intent builds an environment where people feel valued, trusted, and understood.

This book is both a call to action and a practical guide. Learn to choose words that strengthen trust, inspire accountability, and cultivate a workplace where kindness and performance go hand in hand. Because in the end, every word you speak either builds up your culture, or tears it down.

High performance starts with how you speak. Be thoughtful. Be clear. Be Kind.

©2026 Gui Costin (P)2026 Gui Costin
Management Management & Leadership Motivation & Self-Improvement Personal Success Time Management & Productivity Workplace & Organisational Behaviour Workplace Culture
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