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Big Data

Using SMART Big Data, Analytics and Metrics to Make Better Decisions and Improve Performance

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Listen to anything from the Plus Catalogue—thousands of Audible Originals, podcasts and audiobooks
Download titles to your library and listen offline
₹199 per month after 30-day trial. Cancel anytime.

Big Data

Written by: Bernard Marr
Narrated by: Piers Wehner
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About this listen

Get smart - learn to convert the promise of Big Data into real-world results.

There is so much buzz around big data. We all need to know what it is and how it works. But what will set you apart from the rest is actually knowing how to use big data to get solid, real-world business results - and putting that in place to improve performance. 

Big Data shows you how to implement the same practices that leading firms have used to access new dimensions of profitability. You'll learn from clear explanations and countless examples how successful organisations large and small use the SMART model to get ahead.

©2015 Bernard Marr (P)2015 Audible, Ltd.
Decision-Making & Problem Solving Management Management & Leadership Personal Success
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